Viewpoints

Murky writing

The writing in “The Changing Veterinary Landscape” [April/May 2018] was so jargon-laden and run-on that the article was useless.

In example No. 1, the last paragraph states, “In particular, this will result in veterinarians having more access to animals than previously imagined and give them the time to work on unique cases that the other companies are unable to address.” I think the first part meant that veterinarians would have access to more data about their patients. The second part seems to be a non sequitur. There is nothing about having more data that gives a veterinarian more time to work up a case. And who are the “other companies”? DogVacay? Rover? Those aren’t veterinarians, so of course they would be unable to address a medical issue.

In example No. 2, the run-on sentence “Doing so requires the development of an entrepreneurial mindset that creates opportunities for focused experiments that question value propositions and perpetually iterate on possible solutions in order to focus on areas of greatest value for the client base” is just a mess! What does that even mean?

There were more examples, but that’s all the time I’m willing to spend on this article.

Dr. Gretchen Norton practices at Summit Veterinary Service in Silverthorne, Colorado.


Today’s Veterinary Business provides a forum for readers to comment on anything in this journal and on any topic relevant to the business of veterinary medicine. We welcome letters of 600 words or less — the shorter, the better. Please email submissions to editor Ken Niedziela at kniedziela@navc.com. Include your name, professional degrees and credentials, workplace or city of residence, and contact information.

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