• NAVC Brands

FirstVet rolls out U.S. telemedicine service

Now operating in parts of Europe and flush with cash, the company sets its sights on Canada and France.

FirstVet rolls out U.S. telemedicine service
FirstVet CEO David Prien, left, and chairman Per Victor.

Veterinary telemedicine provider FirstVet has crossed the Atlantic to launch its service in the United States.

The Swedish company reported raising $35 million from a group of investors, including Mubadala Capital and Cathay Innovation, to fund the expansion.

The app-based video consultations connect pet owners in all 50 states with a FirstVet veterinarian. A 15-minute consultation costs $26, and a $9-a-month subscription allows unlimited chats.

“We’re very excited by the opportunities in the U.S., with 184 million cats and dogs and an increasing need for qualified care among pet parents,” said David Prien, FirstVet’s CEO and co-founder. “However, we will not stop there and next year will launch in Canada and France and strengthen our team in all markets.”

FirstVet cannot legally diagnose or treat a pet or prescribe medication but “will help you confidently manage your pet’s injury or illness from home,” the company website states.

“If your pet needs treatment or urgent care, we can direct you to the nearest clinic or emergency care facility.”

Founded in 2016, FirstVet also operates in Denmark, Germany, Finland, Norway, Sweden and the United Kingdom. Its investor bankroll totals $65 million to date.

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