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Viewpoints

A Better Solution

I enjoyed Mark Cushing’s article “4 Threats to Sustained Growth” [June/July 2021]. His No. 3 threat was “no midlevel professionals.” Although the notion of adding a category of veterinary caregiver equivalent to the nurse practitioner in human medicine seems interesting, the elephant in the room wasn’t addressed but is related to the first two threats: […]

Our Four ‘Corps’ Principles

When people hear about our Marine Corps-style “classic leadership” approach, no doubt they imagine a drill instructor nose to nose with a nervous recruit, relentlessly barking orders and insults. So how, they might ask, could such a style succeed in the veterinary services industry? The answer: In more ways than you might think, but it […]

It’s All About Trust

Thank you, Today’s Veterinary Business, for the diversity of thoughts on ways to run a veterinary practice. I enjoy columnist Dr. Ernie Ward’s perspectives, especially on social media topics. They are spot on. I would like to share a different perspective on the question about a team member’s forearm tattoo and Dr. Ward’s response [April/May 2021]. […]

Jon Ayers wild cat conservation

After Meeting Adversity, I Answered Call of the Wild

When I had my cycling accident in June 2019, it wasn’t immediately apparent how much I had lost. Neurosurgeons tell you that every spinal cord injury is different, and thus they couldn’t forecast how much body function I would recover or when. Two months in, I began to appreciate the severity of my condition — […]

Ken Yagi CVNO

Our Profession Needs More Than One CVNO

Amazon founder Jeff Bezos is frequently asked, “What’s going to change in the next 10 years?” The more important question, he says, is “What’s not going to change in the next 10 years?” because a business strategy can be built around things that are stable over time. Three stable things are: People will have pets. […]

UC Davis

Veterinary Innovation Starts at School

As I reflect on my nearly one decade of serving as dean of the University of California, Davis, School of Veterinary Medicine, I am struck by the role that academic veterinary medicine has had in driving entrepreneurship and innovation to address societal needs. Our colleges and schools of veterinary medicine are training the next generation […]

pet health insurance study

It Starts With a Question

The need for an answer usually starts with a question. In this case, it was “How does proactively educating clients about pet health insurance impact veterinary teams, pet owners and patient care?” Why that question? In 2017, I accepted a position as an executive at Crum & Forster Pet Insurance Group. In the new role, […]

pet care

The Next Step in Pet Care

COVID-19 has changed the face of many industries as businesses rethink their operations. While some have struggled to adapt to the changing needs of customers, veterinary medicine has seen innovative breakthroughs. In particular, COVID-19 has accelerated changes to veterinary operations, digital products and services, allowing hospitals to deliver high-quality care more efficiently and safely. These […]

black diversity

Where’s the Diversity?

All my life, my mother told me, “If someone else can do it, you can do it, too.” Some people might interpret that as, “You can do anything.” I took it differently. What my mother meant was that if someone could do what many people have accomplished — become a veterinarian, learn to ski, travel […]

pet insurance

A Lack of Assurance

I read Dr. Peter Weinstein’s informative article “Insurance Assurance” in the October/November 2020 issue of Today’s Veterinary Business. The article was well done, yet it did not leave me — a practicing veterinarian for over 37 years and a practice owner for over 30 years — with the assurance that pet health insurance is good […]

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