Stop observing and start reacting
Veterinary practices are losing ground — losing in new-client numbers and suffering from low patient visits. Failure to grab the bull by the horns and buck these negative trends will hurt many veterinary hospitals, but especially the independent practice. The reality is that pet owners are not taking their new pets to the independent veterinary […]
Surviving the coronavirus recession
We can always be confident in the value and importance of veterinary care to society, no matter how stormy the economy.
For many veterinary practice owners, the last few days have represented the most significant and rapid period of change they have ever experienced. In a matter of days, practices are converting to curbside service, implementing telemedicine initiatives, adjusting staffing protocols, and responding to the latest government stay-at-home and PPE orders. As one who has worked […]
‘e-’ stands for education
COVID-19 has compelled us to reimagine veterinary medical education. We’re learning to do it differently and more efficiently. The best is yet to come.
Prior to COVID-19, higher education dabbled in e-learning. Accessible, engaging electronic content was the exception. In the past week and a half, I have witnessed every institution of higher learning in the veterinary space begin to move their content to e-learning modules. In fact, all were forced to do this, as every class was canceled […]
Do we really want to postpone preventive care?
In these pandemic days, wellness visits might not be a priority, but the risks to animal health aren’t going away.
Like all of us, I’m following with great interest the changing landscape of COVID-19 and am especially appreciative of our associations’ continuously updating the profession and providing expert guidance. However, I’m troubled by the recommendation that we postpone preventive care. I’m struck by our profession’s long-term discounting of the value of wellness care. With tens […]
Telemedicine to the rescue
Remote tools can help blunt COVID-19’s impact on veterinary practices.
As a practicing veterinarian for a quarter century, I have never experienced a time like this, when vets must be as concerned about potentially sick pet owners as we are about the clients’ sick pets. Many clients are understandably reluctant to come to the office for a face-to-face consultation during the COVID-19 pandemic. Added to […]
My daughter, the veterinary student
As Brooke crossed the floor and headed up the stairs a few months ago, I was in a haze. I was awestruck that my daughter was about to receive her white coat, signifying her entry into the professional curriculum at the Carlsen College of Veterinary Medicine at Oregon State University. When the college’s dean, Dr. […]
Why is pet insurance so polarizing?
An updated pet health insurance policy was adopted during the American Veterinary Medical Association House of Delegates meeting in August 2019. The policy added 16 words: “and encourages veterinary healthcare teams to proactively educate their clients about the existence of such resources.” While the policy change was reported in veterinary publications, it drew little attention […]
Vet med has suffered because of us?
Editor’s note: The following Viewpoint is a response to the commentary of Dr. Richard Lanier [“Industry Should Start a Veterinary School,” August/September 2019]. Dr. Lanier, Since you decided to insult the females of the veterinary profession, I thought I’d return the favor, as you thoroughly deserve it. You had the audacity to blame the influx […]
Industry should start a veterinary school
Everyone in the business of veterinary medicine knows there is a serious shortage of practicing veterinarians. Even though there are more vet schools, the DVM product they are producing does not meet the needs of the market. Today’s grads do not appear to have the skills, desire and drive of previous generations of successful doctors. […]
Technician, not nurse
In the April/May 2019 edition of Today’s Veterinary Business, the editor’s commentary [“In support of ‘nurses’ ”] wholeheartedly supports the nationalization of the term “veterinary nurse.” In my small, decidedly unscientific poll of the LVTs employed at my clinic, none support or appreciate this new terminology. In human medicine, the term “nurse” applies to the […]