Charging a lower markup for the care of chronic disease can help business

When clients say ‘yes’ to a treatment plan, your practice and patients benefit.

Growing a veterinary practice can be daunting. Many pet owners haven’t seen improvement in their disposable income in awhile, new-client visits have declined and internet pharmacies pose increased competition. Meanwhile, your current clients are valuable assets. But when you present to them a plan to diagnose and treat their pet’s chronic condition, they go into […]

Test your knowledge of generic veterinary drugs

See how you score on these 5 facts about generic veterinary drugs.

You, your team, and your clients have become familiar with certain brand-name drugs for patient care. And even though generic options exist, you and your clients hesitate to make the switch. What’s the hesitancy? What are the common beliefs and misconceptions about veterinary brand-name drugs versus generic veterinary drugs? The main question is: Can generic […]

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