Products

New treat supports feline urinary health
The veterinary-exclusive product can be offered alongside Purina’s UR Urinary St/Ox cat food.
Nestlé Purina PetCare has released a veterinary-exclusive treat formulated to assist with feline urinary health. The new product, Purina Pro Plan Veterinary Diets Urinary Health, contains corn gluten meal, chicken and poultry by-product meal, among other ingredients. “When fed in conjunction with UR Urinary St/Ox feline formula, these treats can help reduce the risk of […]

Antech releases first-of-its-kind IBD test
The assay, performed off-site, identifies biomarkers that could point to canine inflammatory bowel disease.
Antech Diagnostics has introduced what the company calls the first blood test for inflammatory bowel disease in dogs. The Canine CE-IBD assay checks for three biomarkers — gliadin (gluten) sensitivity, bacterial proliferation and intestinal inflammation — and returns a reading of consistent or not consistent with inflammatory bowel disease. A serum sample needs to be […]

Purina launches FortiFlora SA supplement
Cats and dogs with gastrointestinal issues could benefit from a combined probiotic and prebiotic.
A new veterinary-exclusive nutritional supplement containing both a prebiotic and probiotic is designed to assist cats and dogs suffering from diarrhea and support a healthy intestinal microbiome. FortiFlora SA Synbiotic Action, part of the Purina Pro Plan Veterinary Supplements line, comes in separate formulas for cats and dogs. Made with the probiotic Enterococcus faecium SF68 […]

New from Merck: Bravecto 1-Month for dogs
The monthly chewable for puppies and older canines wards off fleas and ticks.
Dogs as young as 8 weeks old can be protected from fleas and ticks through the use of Bravecto 1-Month, a chewable medication newly approved by the U.S. Food and Drug Administration. The manufacturer, Merck Animal Health, did not announce a launch date for the product, which like other Bravecto preventives contains the active ingredient […]

Veterinary Warming Solutions introduces HoverHeat
Surgical patients ride atop a cushion of air and can be warmed from above and below.
The inventor of the Hug-U-Vac surgical positioning system for human and veterinary patients has released another product: the HoverHeat warming device. Lloyd Hiebert, MD, an entrepreneur and board-certified anesthesiologist, reported that HoverHeat supports normothermia, or normal body temperature, when placed under a veterinary patient and connected to a warm air blower. A second HoverHeat placed […]

ElleVet Sciences releases stress-fighting CBD chew
Calm & Comfort is made with cannabidiol and cannabidiolic acid.
ElleVet Sciences has introduced a CBD chew formulated to help dogs overcome noisy or stressful situations such as fireworks, thunderstorms and travel. Calm & Comfort contains the active ingredients CBD (cannabidiol) and CBDA (cannabidiolic acid) as well as peanut butter, rice bran and brewer’s yeast. “Pet owners don’t give this to their dogs every day, […]

FDA approves Clevor emesis drug for dogs
Prescription eye drops are formulated to induce vomiting in nearly all dogs within 30 minutes.
A European pharmaceutical company has earned U.S. Food and Drug Administration approval of Clevor (ropinirole ophthalmic solution), an eye drop indicated for the induction of emesis, or vomiting, in dogs. The prescription medication was effective within 30 minutes of use in 95% of dogs tested in a clinical field study, the FDA’s Center for Veterinary […]

FDA approves generic feline parasiticide
Vetoquinol USA received a regulatory go-ahead for Imoxi Topical Solution for Cats.
The U.S. Food and Drug Administration has approved Vetoquinol USA’s Imoxi Topical Solution for Cats, a generic equivalent of Bayer’s Advantage Multi antiparasitic. Imoxi Topical Solution for Cats (imidacloprid and moxidectin) is formulated to prevent heartworms and treat fleas, ear mites and intestinal parasites. The prescription drug’s approval came five months after the FDA authorized […]

Merck to purchase Virbac’s Sentinel line
The $400 million deal adds Flavor Tabs and Spectrum to a Merck parasiticide catalog that already includes Bravecto.
Virbac Corp. has agreed to sell two popular parasiticides to Merck Animal Health for $400 million five years after purchasing the U.S. rights from Eli Lilly and Co. The two canine products, Sentinel Flavor Tabs and Sentinel Spectrum, generated $70 million in U.S. sales in 2019. “These brands are well-known and trusted parasiticide products that […]

VetriScience releases Cardio Pro heart supplement
Veterinary-exclusive chew contains Hawthorn phytosome and 10 other ingredients.
The Pro Line brand of veterinary-exclusive supplements has grown by one with the introduction of Cardio Pro, a heart health product for dogs and cats. The manufacturer, VetriScience Laboratories, reported that Cardio Pro is recommended for dogs and cats with heart issues as well as senior pets and breeds predisposed to cardiovascular issues. Cardio Pro […]