• NAVC Brands


Pro Balance Pro

Walmart Adds Another In-House Pet Food Brand

Pure Balance PRO+ is promoted as “veterinarian formulated” and “super premium.”

Walmart has launched a “veterinarian formulated” pet food line, Pure Balance PRO+, for dogs and cats, complementing the 9-year-old Pure Balance brand. The nine new diets, which Walmart promotes as “super premium,” are made with either chicken, turkey or salmon as the first ingredient. “The super-premium formulation is made with natural ingredients, plus added vitamins, […]


Pet Releaf Unveils Veterinary-Exclusive Supplement

Hemp-based Sentesa is intended to support a dog’s health and healing.

Pet Releaf has released Sentesa, a veterinary line of hemp-based supplements formulated to manage a dog’s inflammatory response, discomfort, calmness, joint flexibility and mobility. Sentesa capsules contain cannabidiol (CBD), beta-caryophyllene and caprylic acid, a triglyceride. The Denver company reported that Sentesa was “developed by veterinarians, exclusively for veterinarians.” “We knew from our veterinary partners that […]

tick and flea Credelio Cat

New From Elanco Animal Health: Credelio Cat

The oral flea and tick fighter contains the active ingredient lotilaner.

Elanco Animal Health has launched a feline version of Credelio, a chewable tablet formulated to kill fleas and protect against ticks. Credelio Cat (lotilaner) arrives four years after the release of the beef-flavored Credelio (lotilaner) tablet for dogs. The feline variety has a vanilla and yeast scent that Elanco stated appeals to cats fussy about […]


Vetoquinol Warns of Counterfeit Zylkene Capsules

Bottles were sold on Amazon through a third-party retailer.

Vetoquinol USA is cautioning veterinarians and pet owners about the discovery of counterfeit Zylkene sold by a third-party seller on Amazon. Genuine Zylkene is a supplement given to cats and dogs to promote calmness. The fake 75-milligram capsules come in 120-count bottles bearing the lot number 048019 and the expiration date 05/2021. Vetoquinol is offering […]

YuMove Advance 360

New for Cats: YuMove Advance 360

The nutritional supplement from Lintbells is formulated to assist with mobility and joint issues.

Lintbells has released a feline version of its YuMove Advance 360 nutritional supplement, which like the canine equivalent comes with a money-back guarantee. YuMove Advance 360 for Cats, formulated to support joint health and the body’s anti-inflammatory process, is available exclusively from veterinary channel distributor MWI Animal Health. The new product is made from New […]


Purina’s LiveClear Earns Consumer Awards

The new cat food is praised for “meshing science with functionality.”

Purina Pro Plan LiveClear, an allergen-reducing cat food launched in early 2020, has won an Evergreen Award and a separate Product of the Year honor based on consumer responses and reviews. Runners-up in the Evergreen competition in the category of pet care product launches were Purina’s Friskies Farm Favorites and General Mills’ Blue Buffalo Bursts. […]


New Tonometer Features Bluetooth Connectivity

The battery-powered Tono-Vera, from Reichert Technologies, accommodates wireless data transfer.

Reichert Technologies has released a Bluetooth-enabled veterinary tonometer designed to measure a patient’s intraocular pressure without the need for a topical anesthetic. The Tono-Vera Vet Tonometer displays a full color view of the eye and uses the patent-pending ActiView Positioning System to guide the user to the apex of the cornea, according to the company. […]

Fujifilm veterinary X-ray

Fujifilm Launches VXR Veterinary X-Ray Room

The digital radiography system is low dose and easy to use, according to the manufacturer.

Fujifilm Medical Systems USA has introduced an all-in-one digital X-ray system designed to streamline the veterinary workflow. The VXR Veterinary X-Ray Room comes with: A detector tray rotation to speed workflow and minimize the risks associated with detector handling. A four-way floating tabletop for additional positioning flexibility. Built-in detector connections to speed image preview and […]


New From Canopy: SurityPro CBD Supplements

The cannabinoid products for dogs carry the NASC Quality Seal.

Canopy Animal Health has released a line of CBD products for dogs under the brand name SurityPro. The cannabinoid products, formulated to support joint health, physical and mental well-being, and behavior, are available from the company at shopcanopy.com. “After four years of continuing research, testing and collaborating with the veterinary community and regulatory authorities, our […]

new drugs

FDA Endorses Canine Epilepsy and Lymphoma Drugs

Medications from Pegasus Laboratories and Anivive Lifesciences earned conditional approvals.

Two new oral medications — one for the control of seizures in dogs with idiopathic epilepsy and the other for the treatment of canine lymphoma — have received conditional approval from the U.S. Food and Drug Administration. The epilepsy drug, KBroVet-CA1 (potassium bromide chewable tablets), was developed by Pegasus Laboratories Inc., a contract manufacturer and […]