• NAVC Brands


Purina EL Elemental

Purina Pro Plan Launches Enteral Diet for Dogs

EL Elemental can be used to diagnose and nutritionally manage dogs with adverse food reactions.

Nestlé Purina PetCare has released a therapeutic dog food formulated to assist in elimination diet trials and the nutritional management of dermatological and gastrointestinal conditions. Purina Pro Plan Veterinary Diets EL Elemental is an amino acid-based dry food containing omega fatty acids, vitamin A and zinc to support skin health and prebiotic fiber for the […]


Virbac Releases Liquid Atopic Dermatitis Drug

Cyclavance has a 98% acceptance rate among dogs when given orally or with food.

Virbac Corp. has launched Cyclavance, the first FDA-approved liquid cyclosporine for dogs diagnosed with atopic dermatitis. Cyclavance (cyclosporine oral solution) is a generic version of Elanco Animal Health’s Atopica cyclosporine capsules. The new Virbac prescription drug is indicated for the control of atopic dermatitis in dogs weighing at least 4 pounds. A liquid drug like […]


VetDC’s Canine Lymphoma Drug Makes History

Full FDA approval of Tanovea is the first of its kind, offering hope to the owners of tens of thousands of dogs.

For the first time, the U.S. Food and Drug Administration has fully approved a treatment for canine lymphoma, awarding the status to VetDC Inc. and its drug Tanovea. “Today’s approval shows that drugs to treat rare animal diseases, like canine lymphoma, can go through the FDA’s conditional approval pathway to reach full approval,” said Steven […]

Shawl Wilkie Talkatoo

Talkatoo Wins 2021 Pet Pitch Competition

The Canadian company’s dictation software is designed to save time throughout the veterinary practice.

Talkatoo, a dictation tool designed for veterinarians and other pet health professionals, won the Startup Circle’s Pet Pitch Competition at VMX 2021. The Halifax, Nova Scotia, company’s CEO, Shawn Wilkie, calls Talkatoo a game-changer for veterinarians, cutting their documentation time. The subscription-based, HIPAA-compliant dictation software utilizes artificial intelligence. In the Beginning As a technology guy, […]

Pro Balance Pro

Walmart Adds Another In-House Pet Food Brand

Pure Balance PRO+ is promoted as “veterinarian formulated” and “super premium.”

Walmart has launched a “veterinarian formulated” pet food line, Pure Balance PRO+, for dogs and cats, complementing the 9-year-old Pure Balance brand. The nine new diets, which Walmart promotes as “super premium,” are made with either chicken, turkey or salmon as the first ingredient. “The super-premium formulation is made with natural ingredients, plus added vitamins, […]


Pet Releaf Unveils Veterinary-Exclusive Supplement

Hemp-based Sentesa is intended to support a dog’s health and healing.

Pet Releaf has released Sentesa, a veterinary line of hemp-based supplements formulated to manage a dog’s inflammatory response, discomfort, calmness, joint flexibility and mobility. Sentesa capsules contain cannabidiol (CBD), beta-caryophyllene and caprylic acid, a triglyceride. The Denver company reported that Sentesa was “developed by veterinarians, exclusively for veterinarians.” “We knew from our veterinary partners that […]

tick and flea Credelio Cat

New From Elanco Animal Health: Credelio Cat

The oral flea and tick fighter contains the active ingredient lotilaner.

Elanco Animal Health has launched a feline version of Credelio, a chewable tablet formulated to kill fleas and protect against ticks. Credelio Cat (lotilaner) arrives four years after the release of the beef-flavored Credelio (lotilaner) tablet for dogs. The feline variety has a vanilla and yeast scent that Elanco stated appeals to cats fussy about […]


Vetoquinol Warns of Counterfeit Zylkene Capsules

Bottles were sold on Amazon through a third-party retailer.

Vetoquinol USA is cautioning veterinarians and pet owners about the discovery of counterfeit Zylkene sold by a third-party seller on Amazon. Genuine Zylkene is a supplement given to cats and dogs to promote calmness. The fake 75-milligram capsules come in 120-count bottles bearing the lot number 048019 and the expiration date 05/2021. Vetoquinol is offering […]

YuMove Advance 360

New for Cats: YuMove Advance 360

The nutritional supplement from Lintbells is formulated to assist with mobility and joint issues.

Lintbells has released a feline version of its YuMove Advance 360 nutritional supplement, which like the canine equivalent comes with a money-back guarantee. YuMove Advance 360 for Cats, formulated to support joint health and the body’s anti-inflammatory process, is available exclusively from veterinary channel distributor MWI Animal Health. The new product is made from New […]


Purina’s LiveClear Earns Consumer Awards

The new cat food is praised for “meshing science with functionality.”

Purina Pro Plan LiveClear, an allergen-reducing cat food launched in early 2020, has won an Evergreen Award and a separate Product of the Year honor based on consumer responses and reviews. Runners-up in the Evergreen competition in the category of pet care product launches were Purina’s Friskies Farm Favorites and General Mills’ Blue Buffalo Bursts. […]