Selling your hospital can’t be your only retirement plan
Too much can change over time for you to count on a top-dollar sales price and comfortable post-career life.
As the equity partner or sole owner of a veterinary practice, you have put many hardworking years into the growth of your craft and business. Your practice is likely your life’s work. When you evaluate your retirement plan, the practice can be a major asset and cornerstone for your golden years. However, relying on the […]
Include price for yourself in the price on the shelf
VHMA Critical Issues Summit explores value-based pricing.
The Veterinary Hospital Managers Association flexed its leadership biceps in August by hosting the Critical Issues Summit, a two-day workshop on value-based pricing. Leading the discussion was Utpal Dholakia, MS, Ph.D., a Rice University marketing professor and the author of “How to Price Effectively.” Dr. Dholakia recommends shifting the focus away from cost when determining […]
Eliminate ‘blank page’ blogging syndrome
An editorial calendar covering a full year and linked to seasonal events will provide ideas for fresh, relevant website content.
Blogging is a helpful way for veterinary practices to add fresh content to their websites and move up in internet search results. That’s because search engines value quality content, and for veterinary practices, this means helpful content for local pet owners. Need proof that blogging is worth it? Here’s one statistic reported by HubSpot: Business […]
The science behind the bond
HABRI’s research highlights the human health benefits of pet ownership.
Being a pet owner is good for your heart, according to the American Heart Association. Pet owners have significantly lower systolic blood pressure than non-pet owners, the organization says. Another interesting finding? Owning a cat makes you more likely to be alive one year after a heart attack. Non-cat owners had a 40 percent greater […]
MyPetDoc encourages people to talk about a pet’s problems
New app uses artificial intelligence to help worried pet owners decide on a next step.
What’s better than a video conference between a veterinarian and an advice-seeking pet owner? Cal Lai, co-founder and CEO of Vet24seven Inc., thinks it’s a simple conversation with Amazon’s Alexa. “Nobody wants to be seen on camera,” Lai said. “Our brains don’t like to see you and talk to you in two different dimensions.” What […]
Preventive health care plans help ensure the well-being of a pet and consistent income for a veterinary hospital. Designing the proper one for your clinic takes time and effort.
Most clients want to do what’s right for their pet. But finances can stand in the way. A preventive health care plan can help. A preventive health care plan is a comprehensive package of annual veterinary services aimed at keeping a pet healthy, and for which the client can pay monthly or in a lump […]
Make effective use of your team
Veterinarians generate active income. The all-important passive income starts with the staff members.
In too many clinics today, compensation for all members of the veterinary health care team is inadequate. Why, on average, do dentists enjoy personal incomes more than double their veterinary counterparts? Why are starting salaries for optometrists nearly twice that for veterinarians? Why do dental hygienists make more than many veterinarians? The good news is […]
5 ways to enhance the in-clinic retail experience
Make your clinic a convenient one-stop shop for immediate pet needs through thoughtful product selection and display.
The average veterinary school curriculum doesn’t include classes on mastering end caps and shelf danglers. Yet for many veterinarians in private practices, these standard retail terms are becoming a familiar vocabulary. As big-box and online pet retailers gobble up more pet product sales, clinics are experiencing more competitive pressure in their retail space. And while […]
Piece of the pie
Online retailers are gobbling up more pet food sales than ever. What does this mean for the industry and for veterinary practice customers?
There’s no way around it — online retailers are changing the global marketplace. That includes the pet products channel, where heavyweights like Amazon, 1-800-PetMeds and Chewy are rolling out more customer-friendly shopping options and product choices. Nowhere is this more evident than in pet food sales, the largest spending category in pet products. According to […]
A veterinary services eco system
Petco’s plan to expand veterinary services has many moving parts.
A local approach with a national reach might best describe Petco’s entry into veterinary services. In May 2017, the national pet retailer announced a joint venture with Thrive Affordable Vet Care to incorporate full-service Thrive clinics into select Petco stores. But in-store clinics are just part of the company’s strategy. Today’s Veterinary Business spoke with […]