Pet health insurance has become a $1.5 billion-a-year U.S. industry. Plus, Today’s Veterinary Business received eight Florida Magazine Association 2020 Charlie Awards.
Sure, veterinary practices are super busy, but curtly turning away emergency cases or making pet owners endure long, silent waits won’t endear clients to your hospital. Video or audio visits, anyone?
Words on a computer screen or smartphone carry only so much weight. Making a video pitch to job candidates can elevate your practice’s recruiting efforts.
Cash-strapped clients want to provide appropriate veterinary care for their pets, and many of them are open to frank discussions about money. Be ready to propose a few financial options.
Clients want veterinarians to provide advice and recommendations about nutraceuticals. If you’re not part of the discussion and not stocking supplements, pet owners will look somewhere else.
If your first thought is to fire cranky clients, don’t. Anyone can have a bad day or even a bad year. Dig deeper into their discontent and earn their admiration.
What likely will be the biggest financial decision of your life shouldn’t be made in haste. You can sell your practice quickly to a consolidator, hand off to an associate in 10 years or do something in between. Weigh your options and the pros and cons.
The human-animal bond has brought monumental change to the veterinary industry. You can run with the pack and enjoy the riches, or you can be a slow-to-react naysayer.
