pet food

6 companies sold 43% of pet food in 2018

Led by Mars Petcare, five of the top six manufacturers make veterinary-channel diets.

Five of the six biggest dogs in pet food manufacturing are leaders in the therapeutic diet sector, too. Petfood Industry magazine, in its May 2019 issue, found that Mars Petcare Inc., Nestlé Purina PetCare, Hill’s Pet Nutrition, Diamond Pet Foods and General Mills combined last year to sell $39.3 billion worth of pet food worldwide. […]

platelet-rich fibrin

Enso launches 30-minute regenerative medicine kit

The platelet-rich fibrin product can be used for wound healing, graft stabilization and bone regeneration.

Enso Discoveries has released what it describes as a first-of-its-kind platelet-rich fibrin (PRF) kit for use in healing acute or chronic wounds in companion animals and horses. The Rebound PRF kit concentrates platelets from a patients’ blood to produce a fibrin matrix that “has been shown to efficiently direct stem cell migration and thus aid the […]

MAF logo

Morris’ promotional work wins Muse Creative Awards

The foundation’s logo, marketing, website and news releases are recognized by marketing industry judges.

Morris Animal Foundation’s marketing effort and 9-month-old logo change have garnered more honors. The Denver-based organization reported winning eight 2019 Muse Creative Awards, which are given for achievement in marketing and communication. In November 2018, the foundation received five MarCom Awards. Muse awards are administered by International Awards Associates and the MarCom awards by the […]

business meeting

Penn to host veterinary entrepreneurship conference

The business and veterinary schools team up on a four-day executive education program.

Penn Vet is partnering with the University of Pennsylvania’s Wharton business school to present an entrepreneurship program June 3 to 6. Registration for Leading Veterinary Entrepreneurship, which is designed for industry leaders, consultants and owners of large practices, among others, is available at “As the world becomes more complex, so too does the role […]


Petplan surpasses 200,000 enrolled pets

The health insurer credits the growth to heightened awareness, digital marketing and new partnerships.

Petplan now insures more than 200,000 cats and dogs across the United States and Canada, a 15% gain over the past year. The Philadelphia-based company attributed the growth to “heightened awareness of having the most comprehensive coverage, an increased focus on digital marketing and the launch of new, exclusive partnerships with the American Animal Hospital […]

Dr. Kristenn Magnusson

Telemedicine provider blazes a trail to northwest Canada

Yukon pet owners can consult with veterinarian Kristenn Magnusson.

Having successfully launched in Ontario in 2018, the telemedicine company Healthy Pets has expanded into Yukon, one of Canada’s remotest areas. Healthy Pets reported that Kristenn Magnusson, DVM, who lives in the territorial capital of Whitehorse, the home to 25,000 people, is offering veterinary consultations to pet owners using video chatting and text messaging. “In […]


Become an e-commerce whiz

Kansas City will play host in mid-September to the second annual NAVC Media E-Commerce Summit.

Want to learn more about changes in consumer dynamics, telehealth, digital ethics, blending channels, emerging models, artificial intelligence and best practices for maximizing your e-commerce strategy? Then you’re invited to attend the second annual NAVC Media E-Commerce Summit, presented by Today’s Veterinary Business and Veterinary Advantage. The event will take place at the Westin hotel […]

Lincoln Memorial University vet school

Lincoln Memorial expands veterinary facilities

Lecture halls, laboratories and classrooms, as well as the dean’s office, are inside a new 85,000-square-foot building.

Lincoln Memorial University has completed construction of a three-story, 85,000-square-foot building that will serve the College of Veterinary Medicine on the main campus in Harrogate, Tennessee. A ribbon-cutting held May 3 brought together university officials and dignitaries, including U.S. Secretary of Agriculture Sonny Perdue, DVM. The building houses two large lecture halls, 24 communications laboratories, […]

college students

Wanted: More great veterinary student ideas

$17,500 will be on the line at the 2020 SAVMA conference.

The Veterinary Entrepreneurship Academy is accepting entries for Season 4 of The Idea Competition, which will award $17,500 to students who design solutions for improving the delivery of veterinary health care. Applications will be accepted through July 15 at The winners will be chosen from finalists presenting their ideas in March 2020 at the […]

human-animal bond

Zoetis becomes first Human-Animal Bond Certified Company

NAVC-HABRI program trained Zoetis employees on the science behind the human-animal bond and the relationship to veterinary medicine.

The North American Veterinary Community and the Human Animal Bond Research Institute, who jointly founded the Human-Animal Bond Certification program last year, announced that Zoetis, a leading animal health company, has become the first Human-Animal Bond Certified Company. “With its long-term commitment to funding human-animal bond research, education, professional development and programming, Zoetis is uniquely […] Protection Status