Merchandising

NPAIDs emerge as an effective new therapy

Nonpharmaceutical anti-inflammatory devices can improve patient care and drive revenue growth.

NPAIDs, once largely relegated to the rehab setting, have gained a foothold in daily practice as veterinarians report how these nonpharmaceutical anti-inflammatory devices successfully treat an array of conditions in pets. The benefits can be financial as well when practitioners prescribe pulsed electromagnetic field (PEMF) products like the Assisi Loop and the Ivivi Roma for […]

Compete and profit on product sales

Selling Points

Squeezing revenue from retail isn’t that hard if you know what you’re doing.

I was traveling through the Salt Lake City airport in July 2003 when my flip phone rang. My colleague on the other end insisted that I run to the nearest newsstand to pick up the most recent copy of Consumer Reports magazine. I reluctantly complied.   There it was: a cover featuring an adorable, heart-tuggingly […]

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