Merchandising

Compete and profit on product sales

Selling Points

Squeezing revenue from retail isn’t that hard if you know what you’re doing.

I was traveling through the Salt Lake City airport in July 2003 when my flip phone rang. My colleague on the other end insisted that I run to the nearest newsstand to pick up the most recent copy of Consumer Reports magazine. I reluctantly complied.   There it was: a cover featuring an adorable, heart-tuggingly […]

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