Marking down prices on veterinary services is the bane of our profession, so consider an alternative approach.
I don’t understand why the veterinary profession discounts its services. To my way of thinking, a business that discounts services is basically saying that customers are being overcharged the rest of the time, so now the services are being charged appropriately. When was the last time you got a discount from your physician, dentist, surgeon […]
Learn to trust the process
Go With the Flow
Meditation can help reduce anxiety, enhance creativity and improve relationships. Getting there might require only 10 minutes a day.
For the record, all the articles published with this column are lessons in what the authors recognize they need to learn and embody. This month’s topic is certainly no exception. In recent years, meditation has expanded into the secular mainstream, even among business leaders seeking to find ways for themselves and their teams to be […]
Resolve to solve
Client relationships can fracture if you and your staff don’t address complaints properly.
I will not go so far to say that I enjoy handling client complaints, but the assignment is something I have developed a knack for over my years in management. The less time I spend in the practice, however, the more I realize this is a skill the entire support staff should possess at some […]
Why do team members leave you?
No one wants to work for an overbearing, ungracious boss. At the same time, a toxic co-worker can turn a great employee into an ex-employee.
Years of schooling. Years of practice. Years of hiring and firing. Yet, many hospital owners and managers haven’t learned a minute’s worth of staff management skills. Meanwhile, statistics show that 1 in 5 of your employees is actively looking for new employment behind your back. You might, consciously or not, tell yourself that it’s nothing […]
A cool reception
Clients are turned off by waiting room delays, so keep pet owners informed, sometimes before they arrive.
The ability to set and manage client expectations can turn a visit to your veterinary practice from mediocre to outstanding. Establishing those expectations early, often and in detail can prevent misunderstandings and keep small issues from compounding into a less-than-stellar time for the pet owner. Most times, the first person a pet owner sees is […]
Do it differently, for a change
Team members are more likely to embrace change initiatives when practice leaders better communicate the vision and celebrate small victories.
Although plenty of businesses talk about change and many of them devote significant time to change management, too many efforts are failing. An article in HR Magazine analyzed why this is happening and offered suggestions for making your next change-management strategies take root. The February 2018 article “Why Change Efforts Fail” cited a Prosci study […]
The royal treatment
Providing an exceptional surgery experience for patients and clients isn’t that difficult. Doing it consistently will help you stand out from the crowd.
A positive surgery outcome is important for patient care and equally important for client care. How do we achieve a positive experience for both? Through teamwide communication and consistent processes. Every employee who has contact with the client or the patient should have a clear understanding of what is involved from first touch to last. […]
Put on your thinking cap
Consider three strategies for retaining a star employee who has reached the top of the job pay range.
Let’s say you employ the veterinary nurse of your dreams. Not only is she wonderful with the animals, she is compassionate with their owners. She communicates clearly with clients, she’s highly experienced in necessary skills, she’s always on time, she’s willing to do her share and more, and she avoids gossip, among other positive traits. […]
Filter your applicant pool
A structured hiring process and adjustments made inside the practice can be big factors in reducing employee turnover.
As I write this, Indeed.com shows over 40 active job postings for veterinary receptionists, technicians and assistants in greater Charleston, South Carolina. All the employers essentially are looking for the same applicant. Frustration with short staffing and turnover can be felt at times in any practice, even those with better-than-average employee satisfaction rates. The reality […]
Watch and learn
Observing what happens in the exam room, possibly through videotaping, can improve communication, customer service and patient care.
What does an effective exam room visit look like in your veterinary practice? Ideally, the client does not have to wait for the appointment. During her visit, she is educated about all she needs to do to provide optimum care for her pet. Appropriate services are rendered and the pet appears to have had a […]