Oh, what a relief it is
Fill-in veterinarians are well worth the cost. They help maintain work flow and keep clients happy, pets cared for and the staff sane.
Does anyone remember the McDonald’s advertising slogan “You deserve a break today”? The jingle frequently dances through my head as I think about my career as a relief veterinarian. The veterinary relief, or locum, niche is becoming ever more important in our profession. The need for this business-to-business service is growing along with the exploding […]
Who wants seconds?
Whether you stock therapeutic diets or partner with an online seller, the goal is the same: owner compliance and steady revenue.
For a time, veterinary food sales belonged, logically enough, to veterinarians. But then big-box stores and online retailers began selling therapeutic formulas as well. Chewy.com, for instance, asks the customer for her veterinarian’s telephone number and calls to get the OK for the desired therapeutic diet, then ships it. How can veterinarians compete with this […]
Pro on ProSal
Production-based compensation, when implemented correctly, is a win-win for the veterinarian and the practice owner.
An article recently published in this journal [“A Prescription for Change,” October/November 2018] declared that it is time to do away with production-based compensation and “all its ills.” The article went on to proclaim that production-based compensation is no longer viable as a means of compensation for associate veterinarians. I could not disagree more. First […]
Let’s get to work
Politics and Policy
What does the pet health care industry want to do about acute shortages of veterinarians and nurses?
The last public debate about the number of veterinarians in America took place more than four years ago in Denver at the American Veterinary Medical Association annual meeting. I won’t forget it for two reasons. I debated three people: Drs. Paul Pion, Jim Wilson and Dennis McCurnin. A one-on-three debate is always interesting. But what […]