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marketing

Think Outside the Box

Socially Acceptable

All your marketing doesn’t have to come from within the four walls of your practice. Experienced, knowledgeable service providers are ready for hire.

Doing all your marketing in-house is great if you have the time, personnel and skill, but outsourcing at least part of it can improve efficiency and deliver new ideas and strategies. Here is some guidance. Q: When should I consider outsourcing my marketing work? A: I’m a firm believer that the best marketing content is […]

live events

The Write Stuff

Recognizing life events should be part of every veterinary marketing plan to engage clients and acknowledge the familial role that pets play.

Dogs star in family photos. Cats bask and play in multilevel towers. Bunnies enjoy fresh-cut snacks while inside custom-built runs. Their smitten human companions wouldn’t have it any other way. Knowing this, veterinary professionals have learned to cater to the “pet parent” mentality. Accordingly, practice teams refer to their patients by first names, talk to […]

mentee

Follow the Leader to Be the Leader

Mentorships extend a helping hand to veterinary professionals looking to advance professionally and personally. The payoff is mutual.

Much has been written about the importance of mentorship and its different types. What’s often missed is the human side — how the relationships form and how they enrich the lives of both mentor and mentee. We want to share how the two of us started a mentorship relationship, why it succeeded and how you […]

children

The First Step: Acknowledge Inequality

Diversity Toolbox

Ensuring diversity in veterinary medicine requires reframing our thinking and actively helping all children to achieve their dreams.

Did you know that the word “meritocracy” has been used pejoratively? While the root, “merit,” has always meant achievement based on intelligence and performance, “meritocracy” has been used as a satirical critique of an overreliance on selection processes that lack transparency and depend upon inherently biased tools such as standardized testing. Michael Dunlop, a noted […]

retirement plan

Work on Your Clinic’s Retirement Plan

Financial Wellness

An expert adviser can help select the wisest and most rewarding option for practice owners and their employees.

We hear from veterinarians across America — both small and large animal — that recruiting sharp, young clinicians to their practices is difficult. To attract, retain and reward employees, practice owners must offer competitive compensation and an engaging culture as well as a properly designed retirement plan. Further, in an environment where taxes could rise, […]

political divide

The Great Political Divide

Diversity Toolbox

Let’s find the middle ground in the interest of free speech and mutual respect. Clinic leaders can play a key role.

I’m sure we can agree that the last decade in the United States has been politically polarizing. Despite constant calls for unity, we have seen increased sociopolitical unrest, broken friendships, shattered familial relationships and much, much more. The data bears this out. Ahead of the November presidential election, Pew Research Center studies found that 90% […]

staff conflict

Tattoos, Stress and Staff Conflict

Opening Shots

Opening Shots columnist Dr. Ernie Ward answers your questions.

Q: At least once a week, one of my friends on social media messages me to seek pet advice. Many of the conversations take considerable time. If I respond, “Go to your veterinarian,” my friend says I’m not compassionate. Am I a fake friend or is my friend asking too much? A: Real friends don’t […]

goals

The Upside of Letting Go

Departure Notes

Trust yourself to adjust your career goals.

“How did I get here?” the veterinarian asked me. His shoulders slumped as though his white coat had lead in the pockets. “I don’t like my job, I don’t like where I live, I don’t like where I’m going, and I haven’t enjoyed where I’ve been.” Our profession is seeing an epidemic of self-inflicted anxiety […]

financial meeting

Preparing Beats Repairing

Financial Wellness

A professional adviser can help get your financial house in order, but to get started you need to know what you have.

It was only a little more than a year ago that the global pandemic changed our world dramatically. As a whole, the veterinary community responded very well and many practices flourished financially. However, everyone seems mentally, physically and emotionally exhausted, and we still have a long way to go to beat COVID-19. To help prepare […]

renewal

It’s Time for Renewal

Go With the Flow

Try to focus less on the dilemmas in your life and more on achieving peace, joy and fulfillment.

For most of us, the warmer weather and longer days signal a time of renewed energy and enthusiasm that feels more vibrant and fuller of potential. This spring feels especially opportune coming after a prolonged somber period. Between the heaviness of the pandemic and social unrest, many of us looked forward to putting 2020 behind […]

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