Communication

Maximize your website’s visibility so internet users — and potential clients — can find you easier.

Guessing how many Google searches are performed each year is a bit like guessing the speed of a domestic house cat. Sure, it’s fast, but how fast? And sure, we use Google a lot, but how much are we using it exactly? Well, Google’s search engine performed 1.2 trillion searches in 2016 alone. You can […]

The third most popular social media site is a great way to interact with clients.

The most popular social media sites of 2017 aren’t just getting millions of views, they’re receiving billions of them. That’s right, as of May, Facebook was averaging almost 2 billion visitors a month. The exact figure, according to the online source Statista, was 1.94 billion. When I first started using the platform as a focal […]

Getting to know a pet owner on a more personal level can build trust.

Imagine a 12-year-old pet diagnosed with an operable brain tumor. Most clients would struggle to decide whether to proceed with surgery. Now imagine having to make this decision twice. I know how hard these decisions are because I was that client in 2013. My beloved Papillon, Chloe, came through her first craniotomy with no complications. […]

If creative juices flow in you, print marketing may be do-it-yourself. Otherwise, consider hiring a professional to complete the task.

In a culture that’s deeply invested in online marketing, it’s easy to forget that pet owners still depend upon printed content for information. Sure, you can find loads of information about a veterinary hospital’s services and staff through a couple of keystrokes. But when the computer is turned off, the information disappears into the blackened […]

Satisfying a patient’s emotional needs requires buy-in from most or all of the veterinary team.

Our ever-changing veterinary industry has seen strong momentum toward the removal of fear, anxiety and stress in patients at general and specialty practices. While I was immediately intrigued by this initiative — popularized by Dr. Marty Becker’s Fear Free campaign — some unknowns initially presented themselves. Among them: How would this seemingly common-sense way of […]