Marketing to your clients and other pet owners is more effective when you engage them and encourage their involvement. Storytelling can open the floodgates and improve your practice’s visibility.
Whether we’re aware of it or not, people of all types and all around the world gravitate toward emotional messages. Think about the last book you read or the last movie you watched. Chances are, you either liked or disliked the story because of the way it made you feel. Yes, the way we feel […]
Talk the Talk
Improve your staff training and enhance your marketing to persuade more clients to follow your dental care recommendations.
I have a confession. Gidget, my beloved long-haired dachshund, needs dental care. She has bad breath, mild gingivitis, tartar and evidence of early infection on her back molars. So, why haven’t I scheduled her appointment? Aside from the fact that I’m super busy, I dread leaving her at the hospital and waiting for the call […]
7 strategies for a fearless start to 2020
From sedation to communication, much can be done to make a veterinary visit less stressful for pets and their owners. Don’t forget the towels.
It’s a new year and a new decade, which should give us even more incentive to strive for a better personal and professional life. As you check off another item on your list of resolutions, consider these seven ways to eliminate or reduce fear, anxiety and stress in your patients, clients and team members. 1. […]
5 technology must-haves
Your clients take advantage of everything the modern world has to offer, and so do you. Then why is your veterinary practice so far behind?
Technology has changed how our world operates in almost every way imaginable, from the way we connect with family and friends to the ways we shop, work and live. Let’s start by looking at something universal, like shopping. A recent study predicted that e-commerce sales will balloon to $4.5 trillion by 2021, up from $2.3 […]
The fearless journey of a homeless pet
Veterinary practices should partner with shelter and rescue organizations to ensure that animals are ready for adoption and get the lifelong medical care they deserve. A new Fear Free program can help.
U.S. shelter groups care for approximately 10 million or more homeless animals annually, mostly dogs and cats. Why is this important to small animal practices? Because we should strive to: Make these dogs and cats our patients and their new owners our clients. Improve and maintain the animals’ physical and emotional health. Help the pets […]
A group effort
Talk the Talk
Improving client education and compliance requires proper training of the entire team. Accurate and consistent messaging is key.
Many of today’s veterinary practices are incredibly busy. Trying to see all the patients is one of their biggest problems, and yet a number of them aren’t as profitable as they would like. While many factors affect profitability, a major one is decreased revenue due to a lack of pet owner compliance. Seeing clients leave […]
Going without your phone, email and other technological connections for days or even weeks can transform your world.
This month, instead of convincing you about the benefits of technology, I’ll switch gears to an important topic in the world of constant connectivity. While we’re more plugged into technology than ever before — a chapter in human history that has inspired widespread social activism, provided a boon to developing economies and bonded us to […]
The value of empathy
Talk the Talk
Actively listening and focusing on feelings are keys to building stronger client relationships and reducing the risk of compassion fatigue in yourself.
Much has been written about how caring the veterinary profession is and how the extent of our caring can lead to high levels of stress, burnout and compassion fatigue. People, companies and organizations that focus on ways to improve personal well-being are producing studies and surveys and leading seminars and discussions aimed at creating healthier […]
Happy visit, happy business
Client-led, no-charge tours familiarize anxious pets with the hospital environment. Don’t forget the treats.
Most consumers express increased satisfaction when they hear the magic word “free,” whether it’s a complimentary upgrade on an airplane flight or a no-cost vanilla latte at Starbucks. Business owners, however, often struggle to find value in giving away a product or service. Allow me to introduce you to the Happy Visit, a free service […]
Is your website ADA compliant?
The Americans with Disabilities Act requires equal access to online content. Poke around like a user to find problem areas, and work with your web developer to make fixes.
We all find a reason to log onto the web every day, whether to connect socially with friends and colleagues, pay bills, do research, or perform countless other tasks. (That is unless we’re #unplugged!) However, most people — and that includes veterinary practice owners — are unfamiliar with the fundamental guidelines created under the Americans […]