Communication

cat

The forgotten feline

Socially Acceptable

Too many veterinary practices focus on dogs in their marketing efforts. Cats and their owners deserve your attention.

The relationships we form with animals are something of a spiritual experience. The way they sense our emotions, or how we read their moods just by looking at their eyes, hint at an extraordinary connection. Despite our love of animals and pets, and their constant representation on websites and social media channels, I’ve found that […]

scared dog

Find the root cause

Fearless

Fearful and anxious body language is not always behavioral in origin. In some cases, disease is the culprit.

Although this column focuses on the emotional health of our patients and how that can translate into more compliant clients and better business, like many of you I’m a clinician at heart. The better we can use all our diagnostic skills, including recognizing and interpreting canine body language, the more thorough we can be in […]

websites

Content rules

A dusty old website is a turnoff to visitors, so spruce it up now to connect with potential clients and engage your regulars.

Now that millennials have surpassed baby boomers as the largest pet-owning group, there’s more reason than ever for your veterinary practice to up its online game. Any marketing-savvy practice knows that this objective requires the dedicated resources of a knowledgeable practice team member or a competent outsourced service. But once you have that go-to person […]

veterinary care

Communicate value

Talk the Talk

Confident financial conversations are a team effort and serve to prioritize the pet.

Ten years ago, I gave a conference presentation on the still-relevant topic “Talking to Clients About Treatment Plans and Fees.” The catalyst for this article is what I’ve witnessed recently while working with several excellent practice teams: a focus on giving options to clients and saving money rather than concentrating on patient advocacy and the […]

selfie

Make every post count

Socially Acceptable

A passive approach to Facebook won’t win you any fans. You need to engage with your audience through content that is fresh, inviting and enjoyable.

Facebook isn’t just a social media platform, it’s THE social media platform. Despite recent tremors that have invoked fundamental questions as to what responsibility Facebook has to monitor both users and content, Facebook users worldwide have steadily increased every year since 2008. In fact, as of the third quarter of 2018, Facebook had 2.27 billion […]

speaking

From critic to coach

Turn hostility into harmony by responding proactively, rather than reactively, when conflict arises.

What if you had the power to turn hostile situations into constructive conversation? You already do. You’re called upon to deliver bad news to clients, reprimand employees, and diffuse difficult people and situations. Issac Newton said, “Tact is the knack of making a point without making an enemy.” As a leader, you want to do […]

mail

Stamp out email

Marketing to in-boxes delivers hideous open rates, so why not do something that is sure to grab the attention of an existing or potential client? Try old-fashioned direct mail.

We’ve all have heard the phrases “You get what you pay for” and “Penny wise and pound foolish.” Whatever expression you prefer, the message is the same: What you put out is what you get back. That being said, emails are free for a reason. Not too long ago, the amount of daily mail received […]

dog

Fearless through the end

Fearless

Learning to reduce anxiety and stress during hospice or euthanasia will elevate your hospital’s service and care and bring extra comfort to the patient and client.

I often find that the process of letting go of a patient alongside the pet owner is, ironically, what bonds the client for life. It is during these most emotional and vulnerable moments that we, as a veterinary team, have a responsibility and an opportunity to make a lasting impression conveying empathy, sympathy, compassion and […]

Goodbye fear, hello referrals

Fearless

Educating clients about stress-free approaches and responding properly when pet owners become anxious themselves can lead to a healthier practice.

Our industry has become incredibly competitive. In Chicago, it seems that every major neighborhood has a few veterinary hospitals. Meanwhile, corporate medicine is growing, low-cost conglomerates are diving into the field, and more clients are buying from online merchants like Chewy.com and 1-800-PetMeds. Not only has all this created financial stress for independent practice owners, […]

What’s in a story?

Talk the Talk

Encouraging clients to talk about their pet or lifestyle will help bond them to your practice and improve compliance.

Imagine an older gentleman visits your practice for the first time with his newly adopted gray kitten, Gunny, who is due for a second set of vaccines. The veterinary team asks about the cat’s age, which vaccines were given previously and whether he was neutered. The veterinarian examines Gunny and brings up preventive care. She […]

DMCA.com Protection Status
MENU