Communication

biographies

The true you

Socially Acceptable

Spend time writing your online biography so that it communicates the essence of your personality and values. Pet owners look for a genuine connection when they search for a veterinarian.

What we convey to pet owners via our website and social media accounts speaks volumes about us. The truth is, the majority of pet owners will “meet” you online before they ever see you in person. A quick Google search will return dozens, if not hundreds, of results about you and your veterinary practice. This […]

pet pain

Team up to tackle pain

Fearless

Too many dogs and cats don’t receive needed relief. Hospital staff should use the power of observation and diagnostics to do what is best for the patient and to build client trust.

I wish the following statements were purely historical, but as shared by Dr. Michael Petty during a discussion of the business of pain management, they are being spoken in veterinary clinics today by some of our colleagues. “Pets don’t feel pain like we do.” “It will help my patients’ recovery if they feel some pain […]

decision-making

Don’t confuse the issue

Talk the Talk

Shared decision-making between the veterinary team and pet owner promotes better patient outcomes.

I’ve noticed a trend in exam room communications that can lead to fewer clients complying with treatment recommendations. The problem is that pet owners are often given a list of treatment options without enough education and guidance from the veterinary team. When this happens, confusion sets in and pet owners defer or decline recommendations. The […]

emotional

Emotional connections

Socially Acceptable

Marketing to your clients and other pet owners is more effective when you engage them and encourage their involvement. Storytelling can open the floodgates and improve your practice’s visibility.

Whether we’re aware of it or not, people of all types and all around the world gravitate toward emotional messages. Think about the last book you read or the last movie you watched. Chances are, you either liked or disliked the story because of the way it made you feel. Yes, the way we feel […]

dental care

Oral agreements

Talk the Talk

Improve your staff training and enhance your marketing to persuade more clients to follow your dental care recommendations.

I have a confession. Gidget, my beloved long-haired dachshund, needs dental care. She has bad breath, mild gingivitis, tartar and evidence of early infection on her back molars. So, why haven’t I scheduled her appointment? Aside from the fact that I’m super busy, I dread leaving her at the hospital and waiting for the call […]

no more fear

7 strategies for a fearless start to 2020

Fearless

From sedation to communication, much can be done to make a veterinary visit less stressful for pets and their owners. Don’t forget the towels.

It’s a new year and a new decade, which should give us even more incentive to strive for a better personal and professional life. As you check off another item on your list of resolutions, consider these seven ways to eliminate or reduce fear, anxiety and stress in your patients, clients and team members. 1. […]

technology

5 technology must-haves

Socially Acceptable

Your clients take advantage of everything the modern world has to offer, and so do you. Then why is your veterinary practice so far behind?

Technology has changed how our world operates in almost every way imaginable, from the way we connect with family and friends to the ways we shop, work and live. Let’s start by looking at something universal, like shopping. A recent study predicted that e-commerce sales will balloon to $4.5 trillion by 2021, up from $2.3 […]

shelter

The fearless journey of a homeless pet

Fearless

Veterinary practices should partner with shelter and rescue organizations to ensure that animals are ready for adoption and get the lifelong medical care they deserve. A new Fear Free program can help.

U.S. shelter groups care for approximately 10 million or more homeless animals annually, mostly dogs and cats. Why is this important to small animal practices? Because we should strive to: Make these dogs and cats our patients and their new owners our clients. Improve and maintain the animals’ physical and emotional health. Help the pets […]

team training

A group effort

Talk the Talk

Improving client education and compliance requires proper training of the entire team. Accurate and consistent messaging is key.

Many of today’s veterinary practices are incredibly busy. Trying to see all the patients is one of their biggest problems, and yet a number of them aren’t as profitable as they would like. While many factors affect profitability, a major one is decreased revenue due to a lack of pet owner compliance. Seeing clients leave […]

Power down

Socially Acceptable

Going without your phone, email and other technological connections for days or even weeks can transform your world.

This month, instead of convincing you about the benefits of technology, I’ll switch gears to an important topic in the world of constant connectivity. While we’re more plugged into technology than ever before — a chapter in human history that has inspired widespread social activism, provided a boon to developing economies and bonded us to […]

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