Rather than look at maternity leave and parental needs as impediments to business, see the bigger picture and adopt a practice culture that communicates empathy.
While I have always respected the roles that mothers play in society, it was not until I became a mom that the breadth and depth of the job sank in. I have the tremendous fortune of working for a true servant leader, a working veterinarian-mom of three who is sympathetic and accommodating to the demands […]
What’s in a story?
Talk the Talk
Encouraging clients to talk about their pet or lifestyle will help bond them to your practice and improve compliance.
Imagine an older gentleman visits your practice for the first time with his newly adopted gray kitten, Gunny, who is due for a second set of vaccines. The veterinary team asks about the cat’s age, which vaccines were given previously and whether he was neutered. The veterinarian examines Gunny and brings up preventive care. She […]
Politics and Policy
National and state officials see veterinarians as part of the solution to the opioid crisis. The industry’s role in prescribing and dispensing controlled substances is likely to come under greater scrutiny.
Requirements for veterinarians who handle opioids and other controlled substances have generated a flurry of activity in legislatures and a bevy of articles in trade media. While state VMAs regularly update practitioners about what’s expected and about state pharmacy board deadlines, I can help by laying out where things stand, or are heading, and look […]
South Atlantic states show 5 percent gain in clinical volume
The Vetalytix Report
The third quarter was a mixed bag overall, with flea and tick doses tending to lag.
Welcome to The Vetalytix Report for the third quarter of 2018. In previous issues, we reported that the first two quarters proved to be challenging for many veterinarians nationwide as revealed by decreases in product consumption across numerous categories. After a slow start to the year marred by snow and cold in many regions, preventive […]
You and Google
Current and potential clients will learn a lot about your practice at a glance if you properly manage your free Google My Business entry.
Mobile devices have changed the landscape of how people find businesses. Because smartphones are with us wherever we travel, we have access to information 24/7. Hungry? Look at “Restaurants near me” to find out what is close by, see menus and check busy times. The snow is melting and mosquitoes are emerging? A search for […]
Turn a negative into a positive
Knowing how to respond to a client’s less-than-stellar online review can help resolve a conflict effectively and respectfully.
I’ve written at length about the importance of your online reputation and how you can protect and enhance it to ensure your veterinary practice thrives day in and day out. What’s less fun to discuss is how bad reviews can harm your business. It’s not a matter of if one happens but rather when. Ignoring […]
Protect and Defend
Make sure you are adequately covered against medical missteps and that your insurance provider will fight for you during a state license challenge.
Companion animals play an ever-increasing role in society. They have migrated from the barn and backyard to become members of the household, spending their days lounging on our couches and beds. Therefore, it is not surprising that when a pet dies or experiences an adverse event during the delivery of veterinary care, the owner frequently […]
No social media policy? Get one posthaste
Your hospital’s reputation could be at stake if a team member’s online remark goes too far, so be sure to craft clear, legally defensible guidelines.
The use of social media can be a double-edged sword, especially in the workplace. On the plus side, social media is a wonderful vehicle for marketing a veterinary practice and connecting with current or potential clients. On the darker side, what happens when an employee posts content that reflects negatively on your practice? Should you […]
Sustainable and resilient
Environmentally friendly hospitals help pay for themselves through lower energy costs. The right light fixtures and appliances and even the building’s orientation are major factors.
When it comes to a project’s environmental impact, much is made about building-rating programs such as LEED and Green Globes. People equate a high rating with a good environmentally sound design and assume that no other steps can be taken. While LEED and Green Globes are legitimate rating programs, many people don’t know that nonprofit […]
A place to call your own
Becoming an independent practice owner carries many risks, but the rewards can be hefty if you have a knack for business and are willing to sacrifice sizable paychecks for a while.
I have noticed a surge in the number of associate veterinarians interested in starting a practice. Whether this interest is the result of skyrocketing sales prices for existing practices, the desire to create something of one’s own or other factors, I am seeing new privately owned startups, even in areas with many competitors. Of the […]