Your gift to the future
Underrepresented and low-income students are determined to earn admission to veterinary school and thrive afterward. You can help them achieve their dreams.
Last fall, young people from all over the United States applied to veterinary school. Their applications represented a significant step toward their lifelong goal of becoming a veterinarian. At the Association of American Veterinary Medical Colleges, where I work, we survey applicants and use the data collected to recommend recruiting and admissions practices. The veterinary […]
The successful product launch
Choosing a new revenue item is easy. What is time consuming, and more fruitful, is careful planning and staff and client education.
Your veterinary hospital has decided to carry a new product. It could be something brand new to the market or something that has been around for some time and now you think it will be a better fit for your clients and their pets. Either way, change is about to happen. The success of a […]
Focusing on pet-specific care will improve patient and financial outcomes in your veterinary practice.
For veterinary medicine to provide real value to pet owners and real financial success for veterinarians, there is a need to focus on being proactive, appreciating risk factors, closing compliance gaps and managing through evidence-based guidelines. This is the essence of pet-specific care and an opportunity that veterinarians should embrace. I define pet-specific care as […]
Oh, what a relief it is
Fill-in veterinarians are well worth the cost. They help maintain work flow and keep clients happy, pets cared for and the staff sane.
Does anyone remember the McDonald’s advertising slogan “You deserve a break today”? The jingle frequently dances through my head as I think about my career as a relief veterinarian. The veterinary relief, or locum, niche is becoming ever more important in our profession. The need for this business-to-business service is growing along with the exploding […]
Lunch and learn 2.0
What you do in advance of a staff meeting and how you utilize your sales reps can improve employee buy-in and, in turn, client compliance.
In the run-up to 2019, manufacturers and distributors met with their sales teams to announce new goals, strategies, product lines, marketing campaigns and client-clinic incentive programs. New educational pieces, training opportunities, efficacy studies and pricing lists were reviewed and summarized. To the average client, such news is as exciting as hearing their pet needs to […]
Pro on ProSal
Production-based compensation, when implemented correctly, is a win-win for the veterinarian and the practice owner.
An article recently published in this journal [“A Prescription for Change,” October/November 2018] declared that it is time to do away with production-based compensation and “all its ills.” The article went on to proclaim that production-based compensation is no longer viable as a means of compensation for associate veterinarians. I could not disagree more. First […]
Help is on the way
From employee assistance programs to well-being seminars, the practice manager has a number of options for addressing a team member’s actual or potential personal crises.
Without a doubt, a team member struggling with a personal issue — marriage, financial, substance abuse or mental health, for example — can show a decline in productivity, attendance, energy and attitude while on the job. Personal rough patches are inevitable. But how can a practice manager support the team member, minimize any negative impacts […]
How to respond to third-party harassment
You have a responsibility to respond quickly and firmly to situations involving outside predators. It all starts with the employee handbook.
Harassment in the workplace lowers morale, reduces productivity and otherwise upsets employees. It can take the form of unwanted flirtation, forced touching or inappropriate jokes about an employee’s religion, race or gender. It could involve an unwillingness of someone to work with, for example, a sight-impaired employee. Harassment also can occur when someone inappropriately contacts […]
Wield your influence
What a veterinary nurse says and does can make the difference between a pet owner following a recommended treatment plan or rejecting it altogether.
The veterinary nurse and every other team member has an important role in client compliance. But first, what is compliance? By our definition, compliance is the extent to which pets receive the services and treatments that have been recommended by the veterinary team, from preventive care to more complex medical treatments and procedures. Adherence, on […]
Bricks and clicks
Veterinary medicine will be in a world of hurt if it doesn’t embrace new and better ways of serving pets and clients.
Pet owners call your practice, make an appointment, drive to your hospital and wait in the lobby. We see them once a year if we’re lucky. By some estimates, half the pets in the U.S. won’t see a veterinarian this year. We then have maybe 20 minutes to address the presenting complaint and hopefully squeeze […]