5 SEO techniques you can implement today
Maximize your website’s visibility so internet users — and potential clients — can find you easier.
Guessing how many Google searches are performed each year is a bit like guessing the speed of a domestic house cat. Sure, it’s fast, but how fast? And sure, we use Google a lot, but how much are we using it exactly? Well, Google’s search engine performed 1.2 trillion searches in 2016 alone. You can […]
How to launch and profit from a rewards program
Properly managed incentives can boost client loyalty, improve patient health and lift the bottom line over the long term.
Our best veterinary clients — the ones who have come to us for years — are compliant with our recommendations, inherently trust all members of our team, choose to support our small business by utilizing our ancillary services despite less expensive alternatives, and promote our hospital in the best light to all their friends and […]
Get back to the present
Go With the Flow
A wandering mind might lead to less contentment.
How many of you would like to be able to travel through time as a superpower? We can’t yet do it physically, but we are quite proficient at it mentally. We spend many of our daytime hours in a half-awake daydream state where our mind wanders away from the present moment. Instead of fully attending […]
Enjoy instant Instagram success
The third most popular social media site is a great way to interact with clients.
The most popular social media sites of 2017 aren’t just getting millions of views, they’re receiving billions of them. That’s right, as of May, Facebook was averaging almost 2 billion visitors a month. The exact figure, according to the online source Statista, was 1.94 billion. When I first started using the platform as a focal […]
It’s time to get creative
Too many pet owners are priced out of modern veterinary care.
The veterinary industry is thriving. Spending is up, the pet family bond is growing, pet lifespans are increasing, euthanasia is down, One Health is here, practice valuations have never been higher, we continue to attract the best and brightest to our line of work, and we are consistently among the most admired professionals. That said […]
Good things happen when you fight back
Politics and Policy
The veterinary profession scored two big victories thanks to old-fashioned lobbying and one company’s court battle.
Whatever side you’re on in politics, it’s safe to say most people believe that money rules the day. The guy with the big wallet wins, the little guy loses. With a lifetime of politics under my belt, I’ll concede these maxims often prove true. But it’s not always so, and two veterinary pharmaceutical cases prove […]
What about now?
Go With the Flow
When in ‘flow,’ or fully present, goals are clear. Concentration deepens when someone is in a state of ‘flow.’
Erin Kramp was one of those rare people who had it all together all the time. Whether playing the role of a successful businesswoman who served on boards of directors by her 20s, in her marriage or as a mother to her young daughter, Peyton, Erin exuded a joy of life, a sense of ease […]
Time to revise your mission statement?
If yours doesn’t elicit an emotional feeling, try again.
Mission statements are dull, boring and useless, and so are annual performance reviews. Now that I have horrified my fellow VetPartners members, let me explain. The issue with most veterinary mission statements, which is the subject of this article, and annual performance reviews, which is not, is that they typically are done poorly. Over the […]
Using EBITDA can be tricky
The popular financial metric is not the most accurate method for calculating profitability or a veterinary hospital’s value.
You may hear about veterinary practice sales where the purchase price was some multiple of EBITDA. EBITDA (pronounced: ee’ bit dah) is an acronym for earnings before interest, taxes, depreciation and amortization. In other words, EBITDA represents net income with certain accounting expenses, namely depreciation and amortization, income taxes and interest expense, added back in. […]
Plot a career path in practice management
Networking, education and certification can help with professional advancement.
Like the parade of preteens who shadow our doctors each summer, I too wanted to be a veterinarian at that age. Growing up in my parents’ practice, where my mother was the owning veterinarian, my father managed the business and I pitched in wherever needed, I experienced the realities of the field. And unlike many […]