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Pet Nation

Why I wrote ‘Pet Nation’

Politics and Policy

America’s love affair with companion animals is now engrained in society. The millennial and Z generations have made sure of that.

In May 2018 I got a phone call from a nonfiction literary agent. My Manhattan brother knew Kitty Cowles and said she might call me. I was surprised, but I knew her credentials, so I also was intrigued. Her message was simple: Major New York publishers wanted a book written that told the story of […]

ally

How to be an ally

Diversity Toolbox

It is not the job of people who are marginalized to educate you; it is your job to catch up.

This seems to be a crucible moment in our history. We are in the midst of a pandemic that brought most of the world to a screeching halt. We also were faced with the horrific video of an African American man, George Floyd, being killed on camera by law enforcement. For many of us, these […]

sanitizing

A clean bill of health

Getting Technical

Everyone on the veterinary team, from managers to groomers, is responsible for ridding the hospital of germs and then doing it again and again. Cleaning, disinfecting and sanitizing is a never-ending job.

Virtually all businesses that are open to the public tout their enhanced cleaning protocols in light of the pandemic. We see it everywhere we go as customers. The veterinary profession is no exception. When it comes to personal safety, our clients and employees are more knowledgeable than ever. Infection control is essential and is more […]

home delivery

Made to order

Fearless

Maximize your home-delivery platform and online pharmacy to get clients the pet behavior products you trust and sell.

Living with a human or furry family member who is battling a chronic disease can be incredibly stressful. Living with a chronically anxious dog or cat can be just as difficult, and it’s a situation many veterinarians fail to recognize. Traditional solutions to pet behavior issues haven’t been consistently available during the pandemic because, in […]

contractor

Assembly required

Constructive Criticism

Hiring the builder of your dream hospital isn’t as simple as selecting the lowest bidder or relying on a friend’s recommendation. Looking for a contractor with experience in animal care projects is a good first step.

A common topic of discussion during almost every building project involves the selection of the contractor. More often than not, veterinarians looking to construct their first hospital aren’t sure how to proceed. They might know what they want, where the hospital will be located and how they’ll pay for it, but all the planning in […]

recession

The worst and best of times

Take Charge

Practices that conserve cash, champion job security and nurture clients will be ready to capitalize on an economic resurgence. When leadership takes care of the team, the team takes care of the business.

It became official June 8: The United States began its pandemic-fueled recession in February 2020 after experiencing the longest economic expansion in the nation’s history. The announcement was a bit difficult to reconcile because many veterinary practices are experiencing abnormally busy summers. However, as unemployment safety nets dissolve and consumer confidence erodes, hospital managers need […]

sales rep relationship

Sales in a stay-at-home world

Selling Points

Regardless of whether you buy a particular product or service, the company representative is deserving of your time. You never know when a business relationship will pay off for your hospital and clients.

No one was surprised to hear that the sales forces of all the pharmaceutical and manufacturing companies were placed on home office detail when news of the pandemic broke. The COVID-19 crisis had completely changed the business landscape to include veterinary hospitals. As essential businesses, however, we have a critical obligation to continue to provide […]

email

Crisis communication

VetPartners Corner

Your digital messaging needs to stand out from the crowd if you hope to reach distracted clients. Great subject lines matter.

“Stay home, save up to 50%!” was the subject line of an email I received from one of my favorite retailers. It completely turned me off. Thanks to COVID-19, my business was down about 30%, I was terrified to look at my retirement account, and I wouldn’t have had anywhere to go in my new […]

change

We will bounce back

Take Charge

COVID-19 tested the ability of practice leaders to adapt to change. The profession will emerge better equipped to tackle the next challenge with optimism and grace.

What a dynamic time this is. As I write this article in mid-April, I wonder how my veterinary practice will be operating when you read this in early June or afterward. Will stay-at-home orders still be in place? Will the veterinary team at Daniel Island Veterinary Hospital be healthy and able to work? Will pet […]

improvisational yes, and

‘Yes, and’

Go With the Flow

Most people and teams default to some variation of “no” or “yes, but.” The alternative is your ticket to resilience and peace.

In rapidly changing and uncertain circumstances, the practice of “Yes, and” and the related principles of improvisational theater provide a refreshing and hopeful alternative to the human tendency to react based on fear or a desire to maintain control. When it comes to being present in the moment, letting go and trusting the process, and […]

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