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VetPartners Corner

Five building blocks of personal innovation will get you headed in the right direction. But if you’re still having trouble, start by stabilizing the base.

While the term “innovation” is one of the most overused words in the English language, in its purest form it is simply the introduction of something new. Business model innovation can have a stronger impact on profit margins than service or product innovations, it can disrupt established norms, and it can lead to vibrant cultures that […]

emotional

Emotional connections

Socially Acceptable

Marketing to your clients and other pet owners is more effective when you engage them and encourage their involvement. Storytelling can open the floodgates and improve your practice’s visibility.

Whether we’re aware of it or not, people of all types and all around the world gravitate toward emotional messages. Think about the last book you read or the last movie you watched. Chances are, you either liked or disliked the story because of the way it made you feel. Yes, the way we feel […]

MSO

At your service

Legal Lingo

A management services organization adds a layer of structural complexity to a veterinary practice but offers non-veterinarians and even family members the opportunity to reap the financial rewards.

Veterinarians, investors and executives who want to form a management services organization (MSO) often do so without fully exploring the reasons. One revolutionary change in the veterinary industry over the last decade was heightened interest in MSOs, which resulted in a lot of newer market entrants, including, but not limited to, private equity. The problem […]

Are you a human being or a human doing?

Go With the Flow

The cult of productivity has its place, but worshipping at its altar can rob us of our sense of curiosity, joy and wonder.

Wholeness, which we’ve explored in previous articles, is the need to feel sufficient as an individual and connected to others as part of something larger. Most importantly, from our perspective it’s about striking a balance between being and doing. Success in life and work depends on your ability to focus on who you are being, […]

directors and officers

Don’t manage without it

Protect and Defend

Directors and officers liability insurance protects a veterinary practice’s executives and leaders from themselves and their bad decisions.

Does your veterinary practice operate under a board of directors? Do you serve on the board or as an officer responsible for management decisions that have a direct financial impact on others associated with the organization? If so, directors and officers liability insurance, often referred to as D&O insurance, should be an important component of […]

surgical procedure

From preop through postop

Getting Technical

Surgical outcomes are optimized when the client is engaged and educated at every step, beginning with consent and ending with discharge and at-home care.

A client’s decision to approve a treatment plan and go forward with any procedure is largely dependent on the relationship and trust level she has with the hospital team. If she is not comfortable with the care and communication, your recommendations will not be accepted. Financial resistance is often thought to be the reason that […]

opportunities

Opportunities and challenges

Politics and Policy

Pet owners are lining up for services — great! — but what if we can’t meet the demand? Either way, we need to root out bad vets and figure out where we stand on CBD.

There’s something special about a new decade. The view is longer — 10 years, of course — and generational change lies at the heart of many conversations. If you doubt this, think about the veterinary profession on Jan. 1, 2010, and today, and then list the companies, practices and people no longer with us or […]

dental care

Oral agreements

Talk the Talk

Improve your staff training and enhance your marketing to persuade more clients to follow your dental care recommendations.

I have a confession. Gidget, my beloved long-haired dachshund, needs dental care. She has bad breath, mild gingivitis, tartar and evidence of early infection on her back molars. So, why haven’t I scheduled her appointment? Aside from the fact that I’m super busy, I dread leaving her at the hospital and waiting for the call […]

no more fear

7 strategies for a fearless start to 2020

Fearless

From sedation to communication, much can be done to make a veterinary visit less stressful for pets and their owners. Don’t forget the towels.

It’s a new year and a new decade, which should give us even more incentive to strive for a better personal and professional life. As you check off another item on your list of resolutions, consider these seven ways to eliminate or reduce fear, anxiety and stress in your patients, clients and team members. 1. […]

sponsorship

Mentoring, sponsoring and diversity

Diversity Toolbox

Sponsorship opens additional doors for underrepresented veterinary professionals.

At a fall conference on women leaders in veterinary medicine, Dr. Samantha Morello from the University of Wisconsin’s School of Veterinary Medicine called for more sponsorship of women and minorities in veterinary medicine. I immediately tweeted out support —http://bit.ly/2Qx4SwO — which led to a short online discussion about the difference between mentoring and sponsoring and […]

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