Why embrace Generation Y?
Talk the Talk
Millennials are the largest pet-owning demographic and — listen here, practice owner — they value the latest communication tools.
To help more pets get the care they deserve, veterinary teams need to respond to trends in pet ownership. One of the biggest involves millennial pet owners. Check out these statistics: The millennial generation, also known as Generation Y, makes up about 29 percent of the U.S. population, having surpassed baby boomers, who are about […]
The changing face of dentistry
Easy-to-implement changes can take odontophobia out of your veterinary practice and your clients.
Odontophobia: the fear of going to the dentist. Millions of people have it and the human dental industry has spent years trying to overcome it, from allowing patients to customize music choices and sit in a massage chair to using less-painful nerve blocks and providing faster, more comfortable cosmetic choices. Still, a significant number of […]
Watch and learn
Observing what happens in the exam room, possibly through videotaping, can improve communication, customer service and patient care.
What does an effective exam room visit look like in your veterinary practice? Ideally, the client does not have to wait for the appointment. During her visit, she is educated about all she needs to do to provide optimum care for her pet. Appropriate services are rendered and the pet appears to have had a […]
The real deal
With practice sales and corporate offers, the devil is in the details.
Owning an attractive veterinary practice that will command a high sales price carries certain bragging rights. While no one would argue that the sales price isn’t important, it is only one factor in a complex deal. Here are some important considerations to ensure your ultimate satisfaction with a sale to a corporate consolidator. 1. Selling […]
Millennials spend more on veterinary care and pet services than any other generation, so what are you doing to embrace them?
For decades, baby boomers have been a dominant force in our profession both as consumers and colleagues. No longer. Millennials — hereafter referred to as PetGen (you’ll see why) — are now the primary pet-owning demographic. Thirty-five percent of U.S. pet owners are members of PetGen, which grew up with the internet and smartphones and […]
Go With the Flow
It’s important to distinguish between the Downward Spiral and Radiating Possibility.
In their national best-seller “The Art of Possibility,” authors Ben and Rosamund Zander describe two worlds that are completely different in nature: the Downward Spiral and Radiating Possibility. Because of our natural bias toward negativity, the Downward Spiral is the world that we ordinarily inhabit. Conversations (internal or external) that stem from this point of […]
Of nurses and unions
Politics and Policy
Two emerging campaigns – the Veterinary Nurse Initiative and hospital unionization – could radically change the industry.
2018 marks the year when two vastly different efforts are emerging to address the status, professionalization and health care outcomes involving veterinary staff in animal hospitals throughout the United States. The National Association of Veterinary Technicians in America, the national organization for credentialed veterinary technicians, launched the Veterinary Nurse Initiative in Ohio and Tennessee and […]
‘How may I assist you?’
Use technology to make a quick first impression with potential clients and win them over.
Veterinary practices of all types have more choices than ever when it comes to implementing technology solutions that are right for them. New apps and online services spring up each day. Finding the ones that are best for your practice can provide a huge competitive advantage. Veterinary professionals ask me all the time, “How can […]
Winter had a chilling effect on mid-Atlantic veterinary business
The Vetalytix Report
The Mountain and Pacific regions fared better in early 2018.
The first quarter of 2018 proved to be challenging for many veterinarians around the country. With record cold and snow event after snow event, pet owners had little reason to leave their homes in the first few months of 2018. But how significant were these challenges to veterinary practices in the first quarter? Let’s take […]
Make it your business
Practice ownership opportunities aren’t just for veterinarians. In some cases, managers and nurses can become proprietors, too.
Creating a successful veterinary practice takes more than a veterinarian. It takes a team to engage the pet owner, schedule appointments, provide veterinary medical and surgical care, assure a safe work environment, keep inventory stocked at appropriate levels, and find the best suppliers of everything from gauze to controlled drugs to appointment cards. When you […]