A day in the shoes of a pharma rep
Does your hospital take advantage of everything a salesperson has to offer? If not, your patients and practice are missing out on tremendous products and services.
We all get into set routines in our daily lives and activities. You will find this with me anytime I fly, whether it be for business or pleasure. I wear similar attire for the comfort and convenience — a polo shirt, dress shorts and flip flops. Whether it is the heart of summer or the […]
Let’s get personal
Understanding when the white coat is off or on is a key to successful personal and professional growth.
Most of life — family, activities, community involvement, growth — happens when our white coats or scrubs are off. In my experience as a mentor, mentee, coach, educator, friend and sponsor, I see most organizations focusing on the white-coat-on (i.e., professional development) side of the ledger while short-changing the far more important white-coat-off side. I’ve […]
The West does best in the second quarter
The Vetalytix Report
Mid-Atlantic and Great Lakes veterinary practices had their ups and downs.
Welcome to The Vetalytix Report for the second quarter of 2018. The June/July issue of Today’s Veterinary Business reported that the first quarter proved challenging for many U.S. veterinarians as revealed by decreases in product consumption across numerous categories. With cold and snow taking a toll on business, many regions of the country were significantly […]
Uh-oh, it’s OSHA
Don’t be caught unprepared and out of compliance when an inspector shows up. Your employees’ health and safety are at stake.
The Occupational Safety and Health Administration (OSHA) was established in 1970 under the U.S. Department of Labor to ensure that Americans have safe and healthy work environments. The agency’s rules and regulations apply to veterinary hospitals and all other businesses. Regardless of whether an OSHA standard exists, each workplace is responsible for ensuring that safeguards […]
Noncompete agreements protect the practice when a veterinarian leaves, but they are not always enforceable, so choosing an alternative measure could be a smart move.
Nearly every industry uses employee noncompete agreements, and veterinary practices are no exception. Whether you’re a veterinarian or an administrative professional who has been presented with a noncompete agreement as a condition of employment, or a practice owner considering how to protect your business, you need to know the types of agreements in play, the […]
Connect with clients of all ages
Modern-day pet owners, whether millennials or baby boomers, often have different needs and expectations. One thing they share is a desire for outstanding service.
After years of consulting with dozens of veterinary practices nationwide, I’ve become very familiar with the threads that tie us together. No matter where we’re born, our political preferences, age or gender, we love and adore pets from the bottom of our hearts. This singular thread allows people from every place and imaginable background to […]
Made to order
A practice owner had a tough decision to make about her growing but cramped hospital: tear up the inside, knock down some walls or move.
I fielded a call from a client who was trying to decide whether renovating her clinic would make sense. Her caseload was growing, and she had hired another associate veterinarian. Her hospital was in a professional strip center. Adjacent space that was coming available would allow her to expand the clinic by 50 percent. Coincidentally, […]
How to communicate value
Talk the Talk
A consistent message, outstanding education and the latest technology solutions can help bond a client to the practice.
For as long as I can remember, our profession has stressed the importance of communicating the value of our services and products to pet owners. Dad and I talked about it when I was growing up and working at his veterinary hospital. Practice management speakers discussed it with my senior veterinary class. In 2011, the […]
Marking down prices on veterinary services is the bane of our profession, so consider an alternative approach.
I don’t understand why the veterinary profession discounts its services. To my way of thinking, a business that discounts services is basically saying that customers are being overcharged the rest of the time, so now the services are being charged appropriately. When was the last time you got a discount from your physician, dentist, surgeon […]
Protect and Defend
Animal bailee insurance is a crucial need when you are responsible for the custody, transport or care of patients.
The hospitalization of patients, be it for a few hours or several days, is routine at every veterinary practice. In addition, many hospitals offer grooming and boarding as an extension of their services. From a business liability standpoint, the question then becomes, “What happens if an animal in my possession is injured or dies, is […]