Mix business and pleasure
Introducing a bit of imagination and a staff focus to product sales can motivate the team.
To some team members, selling products and managing inventory is nothing more than a severe pain in the you-know-where. I choose to see the task as an incredible opportunity and privilege. There is nothing better than being able to recommend a solution to a client who has a problem with his pet. To hear the […]
Flow in the face of adversity
Go With the Flow
When a difficult situation arises, you can change it, remove yourself or accept it.
Difficult or unwanted situations invariably arise almost daily as busy professionals seek to balance work, family, friends and other passions. So, the question naturally arises: How should we navigate our more challenging moments? While we don’t want to pretend to be psychologists or psychiatrists, we have observed some approaches that are useful for dealing with […]
The Goldilocks concept
How can we combine what independent veterinarians yearn for with the best of the corporate world?
Independent practices — mom and pops — have been the backbone of our profession for generations. They’re our industry’s baseball and apple pie. While we all know independent owners to be passionate, engaged in the community and superb health care providers, they also are notorious for being less-than-optimal business managers. Corporate practices have sought to […]
Show the love
Clients who become brand advocates, especially through online reviews, deserve a heartfelt thank you.
It’s no longer just younger pet owners who are emailing, texting and using social media to connect online. Now, all generations of pet owners are adapting to digital technology in new and unprecedented ways. In fact, according to The Nielsen Co., the fastest-growing demographic using social media is adults ages 55 or older. I’ve met […]
The fearless exam room
A few easy changes will go a long way in reducing fear, anxiety and stress in a canine or feline patient.
The heartbeat of every general veterinary practice is the exam room. This is where worried new clients sit with their dogs and cats, and sadly, where end-of-life discussions take place and the hardest decisions have to be made. The exam room is where the human-animal bond can shine, trust is created, and veterinarians, clients and patients become […]
Protect and Defend
Data breaches involving a third-party vendor can harm a veterinary practice, too, so insist on a detailed contract.
My article “Are You Prepared for a Data Breach?” [December 2017/January 2018] outlined the importance of addressing a veterinary practice’s cyber liability. Simply outsourcing administrative and financial responsibilities such as credit card processing, data storage, and payroll and benefits administration does not eliminate your liability should a breach occur. Now let’s look at how to […]
Do the math
Proper inventory management is more than just tracking products that come in the door and go out. Sloppy recordkeeping and poor decision making can be costly.
Inventory management is a challenge for most veterinary practices. How much is enough, and how much is too much? Managers and nurses spend a great deal of time in this area, whether tackling the job themselves or managing others who do it. Wouldn’t it be great if the efforts were rewarded? They can be by […]
PetsPAC packs a political punch
Politics and Policy
The new political action committee will lobby on behalf of veterinary professionals, industry and pet owners.
The Veterinary Innovation Council kicked off VMX 2018 with the launch of an exciting new platform serving veterinary professionals, industry and pet owners alike — one that gives them a say in legislative efforts and policymaking around the country. The mere mention of “politics” sends many scurrying for cover. But the fact is political decisions […]
The changing veterinary landscape
Digital drivers are moving the industry forward, but not every clinic business model will survive.
The veterinary profession is undergoing a period of unprecedented change. This cliché is usually accompanied by a series of tropes like: Revenues are increasing but new-client numbers are staying flat. Veterinarians are experiencing burnout at an increasing rate. Corporate consolidation is putting more pressure on small practices. New models of low-cost care are putting upward […]
Personalized medicine improves outcomes
Preventive care and early detection can enhance the health of pets and the practice.
For veterinary medicine to provide real value to pet owners and real financial success for veterinarians, there is a need to focus on being proactive, appreciating risk factors, closing compliance gaps and managing through evidence-based guidelines. This is the essence of personalized medicine and an opportunity that veterinarians should embrace. I define personalized medicine as […]