The calm after the storm
Talk the Talk
Soothe angry pet owners and raise the level of service by training the team to listen carefully and respond the right way.
When faced with an angry client, veterinary team members tend to have two default responses: They either become defensive or suffer in silence. Unfortunately, neither response makes an unhappy client feel any better. While no one likes to be confronted by a livid pet owner, team members who are trained to respond with compassion will […]
Eliminate fear in pets — and in your clients
Simple solutions start with the initial phone call and extend to the products offered at checkout.
The writer Malcolm Gladwell once said, “We don’t know where our first impressions come from or precisely what they mean, so we don’t always appreciate their fragility.” As practice owners, we know that our first opportunity to interact with and acquire a client may not occur in person or in an exam room. It may […]
Smartphones and pets and nurses … oh, my!
Politics and Policy
Human medicine has embraced telemedicine, and younger pet owners favor it, so the future may be closer than you think.
NEWS BULLETIN (Jan. 1, 2016): No conversations anywhere in veterinary circles about telemedicine. All right, maybe one or two among digital devotees, but that’s all. NEWS BULLETIN (Aug. 1, 2017): You can’t find a state, regional or national veterinary conference without telemedicine on the agenda. Listing each meeting would take this entire column. What happened […]
Craft a treatment plan game plan
Clients are more likely to accept medical recommendations if you clearly explain the services, provide a high-end, low-end fee estimate and know how to respond to financial resistance.
Preparing and presenting treatment plans is an important part of what veterinary technicians do every day. How you handle these plans will make the difference between clients accepting your recommendations or walking out the door. Clients often have a difficult time understanding recommendations, especially if the plan involves diagnostics and procedures. It’s our job to […]
Implement telehealth to improve your practice
Novices can utilize text messaging, website tools and video platforms to begin elevating the level of client interaction and communication.
A year ago, most of my conversations about telehealth began with a puzzled look on the veterinarian’s face and the question, “What is this telehealth everyone talks about?” Today, those conversations begin with, “I’m just getting too many emails/text messages/phone calls and not recouping any money for my time. Is there some app that can […]
What do dentists know that we don’t?
The incidence of cavities in American mouths plummeted when fluoride was added to the U.S. water supply. Rather than surrender, the dental industry adapted and thrived.
What can we learn from other medical professions, particularly those that have experienced significant disruption? Which medical practice most resembles that of veterinary medicine? Pharmacists and optometrists are largely commodities-based and greatly corporatized. Physicians are similar to veterinarians in training but are highly regulated and driven by third-party payments. But what about dentists? Dental practices […]
5 SEO techniques you can implement today
Maximize your website’s visibility so internet users — and potential clients — can find you easier.
Guessing how many Google searches are performed each year is a bit like guessing the speed of a domestic house cat. Sure, it’s fast, but how fast? And sure, we use Google a lot, but how much are we using it exactly? Well, Google’s search engine performed 1.2 trillion searches in 2016 alone. You can […]
How to launch and profit from a rewards program
Properly managed incentives can boost client loyalty, improve patient health and lift the bottom line over the long term.
Our best veterinary clients — the ones who have come to us for years — are compliant with our recommendations, inherently trust all members of our team, choose to support our small business by utilizing our ancillary services despite less expensive alternatives, and promote our hospital in the best light to all their friends and […]
Get back to the present
Go With the Flow
A wandering mind might lead to less contentment.
How many of you would like to be able to travel through time as a superpower? We can’t yet do it physically, but we are quite proficient at it mentally. We spend many of our daytime hours in a half-awake daydream state where our mind wanders away from the present moment. Instead of fully attending […]
Enjoy instant Instagram success
The third most popular social media site is a great way to interact with clients.
The most popular social media sites of 2017 aren’t just getting millions of views, they’re receiving billions of them. That’s right, as of May, Facebook was averaging almost 2 billion visitors a month. The exact figure, according to the online source Statista, was 1.94 billion. When I first started using the platform as a focal […]