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Choosing wisely

Go With the Flow

It’s important to distinguish between the Downward Spiral and Radiating Possibility.

In their national best-seller “The Art of Possibility,” authors Ben and Rosamund Zander describe two worlds that are completely different in nature: the Downward Spiral and Radiating Possibility. Because of our natural bias toward negativity, the Downward Spiral is the world that we ordinarily inhabit. Conversations (internal or external) that stem from this point of […]

Of nurses and unions

Politics and Policy

Two emerging campaigns – the Veterinary Nurse Initiative and hospital unionization – could radically change the industry.

2018 marks the year when two vastly different efforts are emerging to address the status, professionalization and health care outcomes involving veterinary staff in animal hospitals throughout the United States. The National Association of Veterinary Technicians in America, the national organization for credentialed veterinary technicians, launched the Veterinary Nurse Initiative in Ohio and Tennessee and […]

‘How may I assist you?’

Socially Acceptable

Use technology to make a quick first impression with potential clients and win them over.

Veterinary practices of all types have more choices than ever when it comes to implementing technology solutions that are right for them. New apps and online services spring up each day. Finding the ones that are best for your practice can provide a huge competitive advantage. Veterinary professionals ask me all the time, “How can […]

Winter had a chilling effect on mid-Atlantic veterinary business

The Vetalytix Report

The Mountain and Pacific regions fared better in early 2018.

The first quarter of 2018 proved to be challenging for many veterinarians around the country. With record cold and snow event after snow event, pet owners had little reason to leave their homes in the first few months of 2018. But how significant were these challenges to veterinary practices in the first quarter? Let’s take […]

Make it your business

Money Matters

Practice ownership opportunities aren’t just for veterinarians. In some cases, managers and nurses can become proprietors, too.

Creating a successful veterinary practice takes more than a veterinarian. It takes a team to engage the pet owner, schedule appointments, provide veterinary medical and surgical care, assure a safe work environment, keep inventory stocked at appropriate levels, and find the best suppliers of everything from gauze to controlled drugs to appointment cards. When you […]

Mix business and pleasure

Selling Points

Introducing a bit of imagination and a staff focus to product sales can motivate the team.

To some team members, selling products and managing inventory is nothing more than a severe pain in the you-know-where. I choose to see the task as an incredible opportunity and privilege. There is nothing better than being able to recommend a solution to a client who has a problem with his pet. To hear the […]

Flow in the face of adversity

Go With the Flow

When a difficult situation arises, you can change it, remove yourself or accept it.

Difficult or unwanted situations invariably arise almost daily as busy professionals seek to balance work, family, friends and other passions. So, the question naturally arises: How should we navigate our more challenging moments? While we don’t want to pretend to be psychologists or psychiatrists, we have observed some approaches that are useful for dealing with […]

The Goldilocks concept

Creative Disruption

How can we combine what independent veterinarians yearn for with the best of the corporate world?

Independent practices — mom and pops — have been the backbone of our profession for generations. They’re our industry’s baseball and apple pie. While we all know independent owners to be passionate, engaged in the community and superb health care providers, they also are notorious for being less-than-optimal business managers. Corporate practices have sought to […]

Show the love

Socially Acceptable

Clients who become brand advocates, especially through online reviews, deserve a heartfelt thank you.

It’s no longer just younger pet owners who are emailing, texting and using social media to connect online. Now, all generations of pet owners are adapting to digital technology in new and unprecedented ways. In fact, according to The Nielsen Co., the fastest-growing demographic using social media is adults ages 55 or older. I’ve met […]

The fearless exam room

Fearless

A few easy changes will go a long way in reducing fear, anxiety and stress in a canine or feline patient.

The heartbeat of every general veterinary practice is the exam room. This is where worried new clients sit with their dogs and cats, and sadly, where end-of-life discussions take place and the hardest decisions have to be made. The exam room is where the human-animal bond can shine, trust is created, and veterinarians, clients and patients become […]

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