Veterinary telemedicine: Are we leading?
The profession must steer efforts to adapt digital tools to pet health care. Failure to do so will see clients choose pioneering practitioners.
Veterinary medicine has the distinct advantage of being able to observe trends, discoveries and new methods of health care delivery in human health care, and the reverse is also true. There are lessons to be learned from telemedicine in human health care, and veterinary medicine is uniquely positioned to benefit substantially from advances in human […]
Rethinking the sales funnel
Use a four-step online strategy to capture new clients and re-engage pet owners who showed initial interest.
A sales funnel is the system you put in place that is tasked with turning local prospects into new clients. It is the foundation of any realistic and sustainable new-client acquisition strategy. This article will teach you how a successful sales funnel operates and will present tactics designed to increase your ability to attract new […]
The surfer’s guide to life
Go With the Flow
Every once in a while, we come across a reminder that there is another way — a middle path — that resonates with us.
If you’ve ever tried your luck at surfing, it’s easy to see how it can serve as a metaphor for our human experience. Life comes at us in waves, no matter who we are or what we are trying to accomplish. It does not ask if we’re ready, nor is it completely predictable at any […]
Make surgery an exceptional experience
Top-notch communication and protocols will wow clients and ensure the best possible care of their pets.
Veterinary technicians play a vital role in providing clients and patients with the ultimate surgery room experience. In fact, every employee who has contact with the client or the patient should understand what is involved from first touch to last. Surgery and anesthesia top the list of procedures that require our best effort in communication. […]
A budget can help you reach your goals
A tangible spending plan is your vision for the future and is important for the financial health and success of your practice.
What if I told you that one of the best ways to achieve your goals while maintaining or increasing profit levels is through developing and using an annual budget? To the uninitiated, the mere mention of budgets causes groans and eye rolling. However, power users know that budgets are critical tools for managing their businesses. […]
Get with the program
The most important mobile app — you must have one — is the one with your veterinary clinic’s name on it.
We all know that technology is accelerating, but do we also know how to take advantage of these breakneck speeds? While veterinary practices may have learned to leverage the digital sphere by creating a stunning website loaded with compelling veterinary information, alongside a Facebook page offering great client engagement, the next frontier of technology has […]
Turn your exam room into a classroom
A simple name change — think of it as rebranding — and a new mindset could boost client education and collaboration.
If you asked me why veterinary practices have exam rooms, I’d have to admit that before now, I hadn’t given the question much thought. We certainly need exam rooms to examine pets, but do we need to examine pets in an “exam room”? Maybe not. I’m not suggesting we get rid of exam rooms, but […]
Turn hardship into fellowship
Start a charity or work closely with one to ensure that the pets of a financially challenged client get the care they need.
As veterinary professionals, we are charged through personal compassion, moral conviction or even social pressure to care for animals in need when owners lack financial resources. As business owners and managers, we understand that we can’t allow our hearts to lead the way to negative financial consequences. To strike a balance between the two, many […]
Are you prepared for a data breach?
Protect and Defend
The theft of sensitive client information can do irreparable harm to a small business, so take preventive steps now.
You don’t need to look far to find a story about yet another data breach. Here are recent headlines: Health care data of 1 million N.J. patients compromised since 2009 Hacker attacks on health care providers jump 600% Hacker publishes 5 million Gmail addresses, passwords Breach at Goodwill vendor lasted 18 months Home Depot data […]
The case for inclusive data collection
Asking demographic questions can enhance a practice’s knowledge base and the ability to serve clientele.
Businesses and organizations collect a huge amount of data. For example, the American Veterinary Medical Association maintains divisions that gather copious amounts of data about veterinarians and veterinary practice. At the Association of American Veterinary Medical Colleges, I annually collect and analyze data related to student enrollment, applicant numbers, faculty and research. Why do we […]