Sales in a stay-at-home world
Regardless of whether you buy a particular product or service, the company representative is deserving of your time. You never know when a business relationship will pay off for your hospital and clients.
No one was surprised to hear that the sales forces of all the pharmaceutical and manufacturing companies were placed on home office detail when news of the pandemic broke. The COVID-19 crisis had completely changed the business landscape to include veterinary hospitals. As essential businesses, however, we have a critical obligation to continue to provide […]
Your digital messaging needs to stand out from the crowd if you hope to reach distracted clients. Great subject lines matter.
“Stay home, save up to 50%!” was the subject line of an email I received from one of my favorite retailers. It completely turned me off. Thanks to COVID-19, my business was down about 30%, I was terrified to look at my retirement account, and I wouldn’t have had anywhere to go in my new […]
Go With the Flow
Most people and teams default to some variation of “no” or “yes, but.” The alternative is your ticket to resilience and peace.
In rapidly changing and uncertain circumstances, the practice of “Yes, and” and the related principles of improvisational theater provide a refreshing and hopeful alternative to the human tendency to react based on fear or a desire to maintain control. When it comes to being present in the moment, letting go and trusting the process, and […]
We will bounce back
COVID-19 tested the ability of practice leaders to adapt to change. The profession will emerge better equipped to tackle the next challenge with optimism and grace.
What a dynamic time this is. As I write this article in mid-April, I wonder how my veterinary practice will be operating when you read this in early June or afterward. Will stay-at-home orders still be in place? Will the veterinary team at Daniel Island Veterinary Hospital be healthy and able to work? Will pet […]
COVID-19 forced veterinary practices to forgo clinic walk-ins and instead move to parking lot transfers. You can make such non-traditional interactions even better for the client.
If you had told me a few months ago that I would walk into a grocery store and see bare shelves, or that I would be required to stay home and wear a mask when I go outside, I would have said you were out of your mind. Yet, that is our new reality as […]
What COVID-19 has taught us
We learned to navigate through the unthinkable and prepare for the unknown.
As I write this article, the world is smack dab in the middle of a bona fide pandemic. We are all scrambling to adjust and continue to provide veterinary services to clients while at the same time trying to take care of our businesses, our employees and ourselves. It has been a tremendously stressful time […]
Eliminating pathogens in the age of COVID-19 is more important than ever at veterinary hospitals. Regardless of whether you use ultraviolet light, double doors or elbow grease, attention to detail is what matters.
Modern veterinary hospital design has long focused on pathogen control and biosecurity, but to be extra safe amid the COVID-19 pandemic, let’s review recommended strategies and features. The ideas laid out below are most applicable to clinics scheduled to be built or renovated, but a surprising number can be incorporated into existing facilities at minimal […]
Your legal responsibilities
As employment laws change or are enacted, practice owners and managers need to be cognizant of all the twists and turns. An array of online resources is available to explain the details, or you might want to consult an attorney.
Keeping up with evolving employment-related legislation can be difficult for small business owners, and COVID-19 made the situation even more problematic. As laws containing new and sometimes confusing information are rapidly passed, a veterinary practice owner’s compliance with the legislation might lag, which can have consequences as serious as litigation. As a general approach, gathering […]
Protect and Defend
From requesting a risk inspection to raising their deductible, practice owners have numerous opportunities to reduce the cost of insurance.
Today’s hypercompetitive veterinary marketplace is filled with savvy, non-traditional competitors developing innovative methods of meeting client demands for services. No longer can veterinarians simply focus on working hard and providing quality medical care to drive revenue and financial success. The successful entrepreneurs of the future will focus on client-centered service delivery while reducing the cost […]
Don’t go dark during dark times
Social media plays a key role during evolving situations like COVID-19. Clients will always count on you for pet care advice and as a voice of reason.
Just a few months ago, people were leading normal lives: eating at restaurants, spending time with friends and family, attending sporting events and shopping for groceries without fear of scarcity. In only a month or so, our entire world was upended as the global COVID-19 pandemic spread fiercely without consideration for country, race or ideology. […]