Don’t be afraid to sell a product
You’re not a peddler, you’re a veterinary professional looking out for your patients’ best interests.
Halloween is right around the corner. My 8-year-old daughter, Ashelyn, and her friends are contemplating what they will wear for trick-or-treating. It’s a rite of passage for children. Heck, even adults find time to dress up every now and then for a Halloween party, with couples often choosing complementary costumes. Imagine the possibilities if a […]
My dog broke his leg
Sure, veterinary practices are super busy, but curtly turning away emergency cases or making pet owners endure long, silent waits won’t endear clients to your hospital. Video or audio visits, anyone?
My 18-month-old, love-of-my-life Great Dane rescue dog broke his leg. Ben was playing in the backyard and caught his right front leg in something, causing a greenstick fracture of his distal radius. This happened in the early afternoon, so I called the veterinary practice where we have been a client for over a year. Now, […]
Seeing is believing
Words on a computer screen or smartphone carry only so much weight. Making a video pitch to job candidates can elevate your practice’s recruiting efforts.
When asked what they’re looking for in a career, veterinary graduates say what you’d expect. Themes like work-life balance, team culture and high standards of care are common responses, according to gradstalk.com. But if you listen more intently, you’ll hear a less-familiar theme. Many candidates want to work in an environment where core values are […]
Advice that pays for itself
Talk the Talk
Cash-strapped clients want to provide appropriate veterinary care for their pets, and many of them are open to frank discussions about money. Be ready to propose a few financial options.
Looking at recent economic and unemployment reports, I’m concerned we might see more cash-strapped pet owners in the coming months. Clients might not have the money to pay for their pets’ sick care. Some might not be able to afford routine preventive veterinary services, which means they might not respond to appointment reminders. Here’s how […]
The first-time practice owner
Opening a veterinary clinic is a fabulous opportunity, but planning for it is best done one step at a time.
Starting a veterinary practice is an exciting endeavor for any clinician, but trials and tribulations are a normal part of the process. I’ve found that the following seven steps will help establish the foundation for a successful start-up. 1. Develop an Airtight Business Plan Creating a business plan — the framework for opening a practice […]
Sell now or later?
What likely will be the biggest financial decision of your life shouldn’t be made in haste. You can sell your practice quickly to a consolidator, hand off to an associate in 10 years or do something in between. Weigh your options and the pros and cons.
We work with successful veterinary practice owners who are contemplating the sale of their hospital. In many cases, they are considering a sale because of the significant growth in corporate consolidators who pay multiples as high as twice the historic valuations. A general feeling exists that the bubble will inevitably burst and that practice values […]
A golden opportunity
Politics and Policy
The human-animal bond has brought monumental change to the veterinary industry. You can run with the pack and enjoy the riches, or you can be a slow-to-react naysayer.
Can veterinarians handle success? That’s a silly question, right? Of course, veterinarians can handle success, just like anyone else. But are you sure? Does handling success only mean applauding and cashing the checks while success unfolds around you? Or does it involve understanding the fundamentals of why success is occurring and then evaluating and implementing […]
Your unique path to mindfulness and flow
Go With the Flow
Identify an appealing activity that you can consistently incorporate into your regular routine.
Our most recent article, “Flow in Uncertain Times” — read it at bit.ly/TVBFlow — reviewed the key elements of the flow state. When in flow, we are likely to: Have clear goals that we are inspired to pursue. Experience a deep focus of attention and effectively tune out distractions. Be fully present and accepting of […]
How to reduce burnout
The pandemic has made work and daily life even more stressful. You can mitigate the tension if you set expectations for clients, fine-tune staff schedules and practice self-care.
Burnout is an inevitable aspect of working in the veterinary profession. Characterized in many ways, it’s commonly described as “persistent physical, mental or emotional exhaustion caused by long-term stress, usually as a result of excessive workplace and/or personal responsibilities.” A function of where you work rather than what you do, stress-related burnout is more prominent […]
The gender divide
Truth be told, misogyny is a problem in veterinary medicine. Our increasingly female profession can take constructive steps to even the playing field.
Back in late July, U.S. Reps. Ted Yoho of Florida and Alexandria Ocasio-Cortez of New York had a bit of a run-in on the steps of the Capitol. The episode stemmed from policy comments that Rep. Ocasio-Cortez made during a speech and that Rep. Yoho strongly disagreed with. He used strong words when confronting her. […]