pet owners

A balance of power

The relationship between pet owners and veterinarians is a two-way street. The digital age and the transparency it created has turned clients into pet care partners.

If you’re old enough to have been raised without information and technology at your fingertips, then you remember the days when consumers had blind faith in medical professionals. Today, however, as the digital-age generation takes over, instant access to information about pet health is having a huge impact on how clients engage with veterinarians and […]

So far, so good in 2019

The Vetalytix Report

Overall clinical volume was positive in all regions during the third quarter.

Welcome to The Vetalytix Report for the third quarter of 2019. In the tables that follow, we reaffirm the theme that no two markets for veterinary medicine are identical and that the practices serving those markets face unique challenges. For the independent practice to thrive in today’s hypercompetitive environment, it’s critical to understand the definition of […]

builder’s risk

Building a case for a builder’s risk policy

Protect and Defend

You should purchase additional insurance coverage whenever your practice is under construction or undergoing a facelift.

Are you considering building, expanding or remodeling your veterinary hospital? Before starting any construction or renovation project, make sure you have the proper insurance coverage in place. Your property will be at risk of several exposures significantly different from those associated with an operational veterinary facility. Many of these exposures are typically not covered by […]


Win the skin patient

Make your veterinary practice the go-to place for dermatologic care, from the most accurate diagnosis to the best treatments.

While dogs and cats don’t need Botox injections to remove wrinkles or injectable fillers to build fuller lips, skin problems are among the most common reasons that clients take their pets for veterinary care. According to Nationwide pet insurance, the top four reasons for a canine veterinary exam in 2017 were related, in order, to […]


The next frontier

Innovation Station

The move toward biomarker testing is an example of the expansion of preventive, predictive, personalized and participatory animal health care.

Thought leaders in human medicine like Leroy Hood, Ray Kurzweil and Daniel Kraft have been talking about the four P’s of medicine for decades, but only recently have we seen a growing awareness of predictive, preventive, personalized and participatory forms of medicine within veterinary medicine. In particular, at the Veterinary Innovation Summit in April, Jon […]


Realize your potential

VetPartners Corner

If you’re ready to elevate your leadership game, hire a coach to help you tap into your natural strengths and make better decisions.

What do Bianca Andreescu, Rafael Nadal, Serena Williams and Daniil Medvedev have in common? That’s right, all four are elite tennis players and were finalists in the 2019 U.S. Open. What you might not realize is that all four athletes — despite being ranked among the best in their sport worldwide — rely on professional coaches […]

Tom Bohn

Exit interview: The NAVC’s Tom Bohn

He helped transform the North American Veterinary Community from a 22-person organization into one that greatly expanded its workforce, budget and mission. Now he’s taking his drive, talent and ideas elsewhere.

Tom Bohn, CAE, MBA, joined the North American Veterinary Community, publisher of Today’s Veterinary Business, as CEO in January 2013. This past fall he announced his resignation and subsequent move from Orlando, Florida, to Chicago, where he will serve as CEO of the Association for Corporate Growth. Today’s Veterinary Business: Before you were hired at […]

Better taste, less waste

A renewed focus on chewable medications can increase product sales, generate additional profits and promote client compliance.

As practicing veterinarians, we often have many choices for what we prescribe our patients. Many drugs come in multiple forms, such as caplets, liquids and chewables. Compounding pharmacies give us even more options. Why do we choose one over the other? What do our clients prefer? In this article, let’s explore chewable medications. Deliciously Good From the […]

Be the center of attraction

Why waste time looking for new clients if you don’t know why pet owners are leaving? Correct your hospital’s problems and start a marketing campaign.

In spite of a good economy and more owned U.S. pets, a couple of studies have shown concerning trends in veterinary medicine. The first piece of data comes from Insiders’ Insights, a Veterinary Hospital Managers Association monthly study of the same approximately 700 practices, which revealed that since 2014, new client numbers have declined every […]

Extra! Extra!

Protect and Defend

A standard liability policy might not be sufficient for your practice. Consider umbrella coverage to protect against larger or multiple claims.

The number of lawsuits filed and monetary awards handed out have increased in today’s litigious society. As a result, coverage limits in standard commercial general liability policies — typically $1 million per occurrence and $2 million in annual aggregate — are often insufficient for modern veterinary practices. Your liability related to the transmission of zoonotic […] Protection Status