Give it your best shot
Compete with low-cost vaccination clinics by doing what they do or by building a better client relationship.
After graduating from veterinary school and entering a small animal practice as an associate, I recognized a change. One of the more common marketing approaches was to offer a free exam with paid vaccinations. The focus of my four years in veterinary school, the full physical exam, had been demeaned to a free service so […]
Henry Schein to spin off vet division
A tax-free merger with Vets First Choice will create a company called Vets First Corp.
In what Stanley M. Bergman, chairman and CEO of Henry Schein Inc., called “a prime opportunity to better serve veterinarians and to improve their business,” the global distributor in April announced plans to merge its animal health business with Vets First Choice to form an independent public company. The new company, Vets First Corp., would […]
Winter had a chilling effect on mid-Atlantic veterinary business
The Vetalytix Report
The Mountain and Pacific regions fared better in early 2018.
The first quarter of 2018 proved to be challenging for many veterinarians around the country. With record cold and snow event after snow event, pet owners had little reason to leave their homes in the first few months of 2018. But how significant were these challenges to veterinary practices in the first quarter? Let’s take […]
Make it your business
Practice ownership opportunities aren’t just for veterinarians. In some cases, managers and nurses can become proprietors, too.
Creating a successful veterinary practice takes more than a veterinarian. It takes a team to engage the pet owner, schedule appointments, provide veterinary medical and surgical care, assure a safe work environment, keep inventory stocked at appropriate levels, and find the best suppliers of everything from gauze to controlled drugs to appointment cards. When you […]
The missing link
Asking dog owners about any cats at home — forgotten felines number in the millions — promotes animal health and can help fill a practice’s appointment slots.
The animated television series “CatDog” was released in 1998 on Nickelodeon. If you never saw it, envision a species that is one-half smart, cunning cat and one-half happy-go-lucky dog. Today, the cartoon reflects many U.S. households in which both species happily co-exist while battling for the attention of their owners. However, unlike “CatDog,” who had […]
Electronic recordkeeping will take a practice to the next level as long as the computer hardware gets needed upgrades, data is protected and the veterinary team is trained properly.
Paperless records have long been a topic of discussion in veterinary practices. “Has everyone else made the move?” “It’s dangerous because of all the hacking.” “Do we go there?” There are a lot of excuses for not going there. First to act were the early adopters. The next group was composed of practices that saw […]
Make your hospital a household name
Some veterinarians turn to clinic-branded products to keep initial and recurring sales within the practice.
Something that used to irk David Buelna, DVM, co-owner of Circle B Veterinary Hospital in Katy, Texas, was recommending a brand-name product to pet owners and then seeing them bypass him and purchase the item online or at a superstore. He decided that something needed to be done. He found the solution with private labeling. “Now they […]
Fighting the good fight
Thwarting gray-market suppliers is a challenge for manufacturers.
The direct-channel relationship between veterinarians, drug manufacturers and distributors ensures clients that the medications prescribed for their pets are safe, effective and of the highest quality. In the internet age, however, consumer websites offer pet drugs at discounted prices, and many national stores, such as PetSmart, Walmart and Target, sell name-brand prescription pet products. How […]
Deliver the goods
Veterinary practices can fulfill client needs — and reduce inventory costs — by working with a vendor to ship drugs and food directly to the pet’s home.
Today’s veterinary clients can easily go online or stop at a human pharmacy to purchase their pets’ pharmaceuticals. From their perspective, what could be simpler than filling a personal prescription and a pet’s prescription at the same time? Unfortunately, it means in-clinic veterinary sales suffer. Some practice managers looking for ways to bring lost pharmacy […]
Protect and Defend
Data breaches involving a third-party vendor can harm a veterinary practice, too, so insist on a detailed contract.
My article “Are You Prepared for a Data Breach?” [December 2017/January 2018] outlined the importance of addressing a veterinary practice’s cyber liability. Simply outsourcing administrative and financial responsibilities such as credit card processing, data storage, and payroll and benefits administration does not eliminate your liability should a breach occur. Now let’s look at how to […]