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GP

‘Just’ a GP

Creative Disruption

General practitioners are the heart and soul of veterinary medicine, so stop discounting their career choice.

Teddy Roosevelt once said that complaining and not offering a solution is whining. Fair warning: I’m about to whine. I recently spoke with a brilliant, young fourth-year veterinary clinical student. She is smart, driven, compassionate and eager to make a difference. (Come to think of it, all veterinary and veterinary technician students are determined to […]

missed charges

Don’t Misfire on Missed Charges

Tens of thousands of dollars likely go uncollected each year at your practice. Modern technology delivers solutions.

Missed charges, a problem in veterinary practice for as long as the profession has been around, is not about clients or employees walking out of your hospital with unpurchased products. It’s not about pet owners declining medical recommendations or staff members forgetting to offer additional services. It’s not even about discounting a nail trim or […]

bundling care for chronic diseases

Beyond Wellness Plans

Bundling medical services for the treatment of specific chronic diseases is a winner for the pet, its owner and the hospital.

During times of financial uncertainty like the COVID-19 pandemic, forward-thinking veterinary hospitals offer financial incentives — wellness plans — to clients so that pets continue to receive basic care. Unfortunately, pets with chronic conditions are overlooked when such programs are designed. What can hospitals do to ease the financial burden on the owners of these […]

mobile practice

Set the Wheels in Motion

Protect and Defend

Operating a mobile practice exposes veterinarians to many of the same liability concerns as their walled colleagues. The right insurance policies can deliver peace of mind.

An ever-growing number of small animal veterinarians are forgoing traditional brick-and-mortar veterinary clinics in lieu of providing medical services at pet owners’ homes. Over the past year, I have assisted almost as many veterinarians with insuring their house-call practices as in the previous 20 years combined. From the pet owner’s standpoint, utilizing at-home medical care […]

proactive health care

The 3 Components of Accessibility

If you value pet owner loyalty — and you should — strive to be proactive, communicative and transparent.

The two major drivers of client loyalty are a pet owner’s perceptions of your veterinary practice’s accessibility and value. In the first of this two-part series, I will explore accessibility and explain how you can ensure that you are doing everything possible to optimize perceptions. A study conducted by Trone Research and Consulting found that […]

pain management

The Ouch Factor

Pain management is great medicine and good business. It gets even better when the client is an informed partner.

Not that long ago, I went to the ER with my dad, who had heart-related symptoms: weakness, shortness of breath, lightheadedness. As he was being admitted, after his temperature, pulse, respiration and blood pressure were noted, the admitting nurse asked: “On a scale of 0 to 5, please rate your pain.” The medical record had […]

incentive program

Learn to Share

Practice Smarter

Veterinary teams deserve more than a paycheck. Employees need to know the financials, be thanked, and hear what they can do to improve the practice’s performance and their own.

Going into the pandemic, I expected that veterinary hospitals would be financially devastated. Clients would not bring in their pets, practices would close and employees would be let go. Well, I could not have been more wrong. Veterinary practices are doing very well financially. In fact, many are seeing increases in income like never before. […]

auto insurance coverage

Steer Clear of Trouble

Protect and Defend

Practice owners need adequate insurance coverage when transporting pets and when employees are on the road.

Insurance coverage and risk management remain a hot topic during the pandemic. This is the second in a two-article series highlighting the most frequently asked COVID-related questions I have received from my insurance clients. Q. What are the liability risks if my hospital offers a pet taxi service? A. You must consider two major exposures. […]

Six Growing Issues

The veterinary world is getting more complicated. It’s time to embrace change for the good of the profession, clients and patients.

If you’ve been around long enough, you’ll remember these two reports: Pew Research Center’s “Future Directions for Veterinary Medicine” (1989) and KPMG’s “The Current and Future Market for Veterinarians and Veterinary Medical Services in the U.S.” (1999). Both reports helped explain what was going on in the veterinary profession then and, more importantly, what the […]

consolidators

Mercenaries and Missionaries

Creative Disruption

Consolidators who push profits first leave veterinary teams feeling neglected, leading to less-than-optimal pet care and reduced profits.

Consolidation, a normal part of the economy, has come to our profession. Consolidation tends to occur in any successful, fragmented, profitable, healthy industry that will benefit from investment and continued growth. Recent human health care examples include growth investments in urgent care, hospice and medical devices. I’ve had the good fortune to work in both […]

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