Business

Veterinary telemedicine: Are we leading?

Innovation Station

The profession must steer efforts to adapt digital tools to pet health care. Failure to do so will see clients choose pioneering practitioners.

Veterinary medicine has the distinct advantage of being able to observe trends, discoveries and new methods of health care delivery in human health care, and the reverse is also true. There are lessons to be learned from telemedicine in human health care, and veterinary medicine is uniquely positioned to benefit substantially from advances in human […]

Rethinking the sales funnel

VetPartners Corner

Use a four-step online strategy to capture new clients and re-engage pet owners who showed initial interest.

A sales funnel is the system you put in place that is tasked with turning local prospects into new clients. It is the foundation of any realistic and sustainable new-client acquisition strategy. This article will teach you how a successful sales funnel operates and will present tactics designed to increase your ability to attract new […]

A budget can help you reach your goals

Money Matters

A tangible spending plan is your vision for the future and is important for the financial health and success of your practice.

What if I told you that one of the best ways to achieve your goals while maintaining or increasing profit levels is through developing and using an annual budget? To the uninitiated, the mere mention of budgets causes groans and eye rolling. However, power users know that budgets are critical tools for managing their businesses. […]

Get onboard with pet boarding

Providing a safe haven for cats and dogs while their owners are away can be a moneymaker.

What if you could charge boarding rates like these at one central New Jersey veterinary hospital? Canine: $38 to $49 a night, depending on the dog’s weight. Feline: $32 to $84 a night, depending on the accommodation selected. Granted, the rates may be higher than what is charged in your town, but they show there’s […]

Are you prepared for a data breach?

Protect and Defend

The theft of sensitive client information can do irreparable harm to a small business, so take preventive steps now.

You don’t need to look far to find a story about yet another data breach. Here are recent headlines: Health care data of 1 million N.J. patients compromised since 2009 Hacker attacks on health care providers jump 600% Hacker publishes 5 million Gmail addresses, passwords Breach at Goodwill vendor lasted 18 months Home Depot data […]

The bottom line on floors

Constructive Criticism

Focusing solely on durability and price during a hospital remodel or construction could leave you on shaky ground.

A practice manager contacted me recently with a problem. Her hospital’s client areas had been renovated six months earlier, but the new floor emitted a pervasive odor. She wanted to know what to do. I knew the cause as soon as I saw the product specifications. On paper, the flooring was a fine material: an […]

Chart a new financial course

The AAHA/VMG Chart of Accounts establishes an industry standard that allows for more accurate benchmarking.

Veterinarians don’t enter the profession to practice accounting, which is why they often delegate bookkeeping to others. As a result, accounting methods can vary widely from hospital to hospital, hampering efforts to assess how a practice’s revenue and expenses differ from industry benchmarks. A free tool created by an industry coalition aims to standardize accounting […]

Get serious about EPLI coverage

Protect and Defend

Employment practices liability insurance safeguards against costly claims of discrimination and other workplace issues.

In today’s environment, protecting your practice against risk is more important than ever. While preparing for fire and professional liability are no-brainers, safeguarding against less concrete threats often takes a back seat. Consider this: Regardless of whether your veterinary practice is small or large, the chance of encountering an employment practices liability insurance (EPLI) claim […]

Pet insurance and the new veterinary client

Persuading clients to buy coverage can pay off for the practice. Strategies range from posting in-clinic notices to endorsing one or two providers.

Did you know that over 5,000 companies, including Microsoft, Yahoo, Xerox and Hewlett-Packard, offer pet health insurance as an employee benefit? These companies think it will help them attract talented workers because of the strong emotional bonds people have with their pets. So, who are these talented employees the companies hope to attract? Mostly millennials, […]

KPIs leave out the whys

Money Matters

Key performance indicators help monitor the success of your actions, but they don’t explain the reasons for change.

Key performance indicators, or KPIs, are individual business metrics that help veterinarians, managers and consultants evaluate the overall health of the practice, as well as the effectiveness of new programs and any progress toward goals. With the multitude of reports available from practice management information software, plus more that can be customized in hundreds of […]

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