Ready or not, here comes Walmart

A survey reveals how pet owners might respond to the retail giant’s veterinary service offerings.    

Mass marketers see potential in pet care and are getting into the game. They’re adding and expanding product lines, introducing their own brands, and customizing products and marketing to appeal to pet owners. Not seeing it? Thrive veterinary clinics partnered with Petco. Amazon launched a brand of pet food. Subaru ads show dogs driving. That’s […]

telemedicine veterinary

The future of veterinary practice

Innovation Station

Forced to pivot because of COVID-19, the profession learned more lessons about telemedicine. The pandemic exposed clinics and clients to pet-only visits and could lead to the rebranding of relief work.

It’s anything but business as usual in the veterinary profession. Over the past couple of months and likely for the next several months, practices have adapted to a world that looks very different. While each day brought surprises and challenges, there is a sense that practices have implemented protocols, adjusted hours and staffing, and begun […]

laundry germs

Dirty jobs

Germ-tainted bedding, towels and uniforms require prompt and attentive care to prevent the spread of pathogens. A study confirmed the ickiness of common cleaning protocols.

You can picture it. You walk into your clinic, look at the daily schedule and realize that another frantically busy day is about to begin. It doesn’t help that two people called in sick and that you are already understaffed. You look at the morning to-do list, take a big sigh and mentally begin the […]

veterinary care

Chapter 10: Tales from the COVID-19 front lines

“Now is the time to make lemonade out of the lemons we’ve been handed.”

This week: Curbside care is still the norm as veterinary practices think about a post-COVID world and the future of telemedicine. Read other installments in this series: Chapter 1   Chapter 2   Chapter 3   Chapter 4   Chapter 5  Chapter 6    Chapter 7   Chapter 8   Chapter 9  Chapter 11  Chapter 12  Chapter 13 Creative Disruption columnist and […]


What now?

With little warning, the COVID-19 pandemic pummeled the veterinary industry and transformed patient care, client relations and staffing. Will we ever return to the “old normal,” or is more upheaval still to come?

Over the past few months — it feels like decades — the world of veterinary practice has been totally disrupted from the medical and business perspectives. Before February, many practicing veterinarians were convinced that corporate consolidators, online merchants, millennials or some other outside influence would be the source of the profession’s greatest upheaval ever seen. […]


Telemedicine and you

Veterinarians can partner with a platform provider or manage the service on their own. Fear not, newbies. If you’ve ever consulted with clients by phone, you’re well on your way.

At the start of 2020, assessing a pet’s hot spot or lameness over a video chat would have seemed absurd to most practitioners. That changed in a heartbeat when COVID-19 swept the globe, sending millions into quarantine and upending everything we thought we knew about the standard of care. Overnight, veterinarians’ views on telemedicine changed […]

pet adoption veterinary

Chapter 9: Tales from the COVID-19 front lines

“Cash-strapped, underemployed and unemployed pet owners will desperately seek deals and discounts if unemployment persists more than another few weeks.”

This week: The veterinary industry is in a state of flux as some stay-at-home restrictions are eased, pets are adopted in record numbers, and team members return to work or choose not to. The next few weeks could answer a lot of questions. Read other installments in this series: Chapter 1  Chapter 2  Chapter 3 […]

veterinary care

Chapter 8: Tales from the COVID-19 front lines

“We’ve gone from surviving hour to hour in late March, to working day to day in April, to planning week to week in May.”

This week: Veterinary practice leaders are thinking more and more about how they will provide patient care in a post-COVID world. As restrictions ease, some clinics are farther ahead than others. Read other installments in this series: Chapter 1  Chapter 2  Chapter 3  Chapter 4  Chapter 5  Chapter 6  Chapter 7  Chapter 9  Chapter 10  Chapter […]

Pumpkin pet insurance

Zoetis launches Pumpkin pet insurance

Policyholders who choose preventive care coverage will receive a Zoetis parasiticide directly from the company.

The $1.5 billion-a-year U.S. pet health insurance market has a new player: Zoetis Inc., the world’s largest manufacturer of animal drugs and vaccines. Zoetis’ insurance subsidiary, Pumpkin, is competing against more than a dozen providers, from industry leader Nationwide to upstarts Spot and Prudent Pet. One feature that sets Pumpkin apart is Preventive Essentials, a […]

COVID-19 veterinary care

Chapter 7: Tales from the COVID-19 front lines

“Overall business is very strong — fewer patients seen, but we are seeing almost 100% sick patients and a higher average ticket charge.”

This week: Stay-at-home orders haven’t discouraged pet owners from seeking veterinary care during the COVID-19 pandemic. At some hospitals, caseloads are up and revenue is down a bit. One hospital found 200 new clients in one month. Another plus: Practice owners are still hiring. Read other installments in this series: Chapter 1  Chapter 2  Chapter […] Protection Status