Put your heart into heartworm prevention
Constant communication and education, often through technology, can raise the client compliance rate.
How often do you walk into an exam room and ask the client whether her pet is getting its heartworm preventive and she says “yes”? Your practice management software, though, shows that Ms. Smith bought a six-pack of prevention 12 months ago and always obtains it from you. Technically, Ms. Smith might be giving Fluffy […]
A dark secret
How one veterinarian became a diverter of pet medications, and why he might do it again.
Product diverters are often regarded as traitors in the veterinary community. Practitioners who sell veterinary-channel flea treatments, painkillers and other brand-name products to pet stores and online pharmacies are seen as helping the competition. But one longtime California veterinarian isn’t the least bit apologetic about his foray into the gray market. He spoke with Today’s […]
Divide and conquer
Keeping cats and dogs as far apart as possible in the hospital will go a long way toward securing more feline appointments.
Whether you are a dog lover or a cat lover, you would agree that routine veterinary care is integral to maintaining the health of both. However, cats are a substantial minority of veterinary visitors. One of most easily identifiable reasons for their absence is in-clinic anxiety, an issue easily addressed during construction of a clinic […]
A successful building project starts with you
Know what you want in a veterinary hospital, understand what you can actually afford, do your research before you hire a builder, and then show disciplined involvement.
So, you’re ready to build the veterinary hospital of your dreams or make the upgrades you’ve been mulling for years. Congratulations! Now the big question: How do you get started? It all begins with an objective vision, a subjective dream, and a practical and viable plan. Any construction endeavor is a game of risk management. […]
Stay above water after a flood
Protect and Defend
Read your insurance policy closely and make needed adjustments so that your practice doesn't go down the drain when catastrophe hits.
Insurance companies estimate potential catastrophe-related losses with greater accuracy today because of improvements in modeling software. These forecasts have driven insurers to pay more attention to locations where losses from disasters such as earthquakes, floods, hurricanes and tornadoes can reach critical levels. The result of this enhanced scrutiny is that most insurance policies exclude the […]
As consolidators hover and prices spike, the decision to sell your practice comes down to more than dollars and cents.
There has been a lot of buzz lately about the so-called corporate practice-buying frenzy and how long it might last. What started with VCA, National Veterinary Associates and VetCor is now a market flooded with consolidators from within and outside the industry. More than 30 consolidators of various sizes are active in the veterinary market, […]
5 top trends of 2017
Corporate jockeying, telemedicine's evolution and new models of care all moved the veterinary needle.
2017 was a big year for the animal care industry. Now that we’re a couple of months into 2018, let’s take a moment to reflect on some of the changes that took place. 1. Big Companies Made Bigger Moves What happened: VCA was acquired by Mars. Thrive Affordable Vet Care grew the low-cost, high-quality model. […]
Patients and the referring hospital both can benefit when a general practitioner partners with a veterinary specialist.
Veterinary generalists often brag that their job is more difficult than that of their human medicine counterparts. And it’s true: Over the course of one day, generalists might practice internal medicine, dentistry, dermatology, surgery, ophthalmology, cardiology, oncology and radiology. They manage weight-loss programs, cognitive dysfunction and osteoarthritis. They advise on husbandry, behavior and contagious diseases. […]
Why not follow human medicine?
Physicians offer payment plans to clients, and a veterinary practice can, too.
You need a non-emergency medical procedure that costs about $6,000. Since your health insurance plan includes a $6,500 annual deductible, your doctor asks you to prepay for the procedure. What do you do? It might sound crazy, but it’s not. Situations like this one are happening more often as consumers face higher deductibles in order […]
Client financing pays dividends
Third-party funding, whether by credit card or loan, can ensure that the pet gets the care it needs and the practice gets the business.
When pet owners can’t afford to pay for veterinary services, everyone suffers: the patient, which might go without proper medical treatment; the client, who can’t help the pet and might consider euthanasia in place of costly treatment options; and the clinic, which misses out on the revenue. “Affordability can be a primary barrier for pet […]