Place a premium on pet insurance
Promoting the availability of health coverage can benefit the patient, client and practice.
Pet health insurance is a contract between the provider and the veterinary client, so why should a hospital owner make pet insurance a priority topic in the clinic? Simply put, when clients are insured, everyone wins. An insured client is often more willing to say “yes” to a treatment recommendation. Patients get needed care, and […]
Prepare for the unexpected
Protect and Defend
Knowing how to react when an emergency or natural disaster strikes will help safeguard lives and your hospital.
Natural disasters and other perils often strike quickly and with little or no notice. Therefore, a well-planned and communicated emergency action plan is vital to protecting a veterinary practice’s employees, clients, patients and property. Any emergency action plan is only as good as the people who implement it. Proper training and appropriate, highly visible signage […]
Veterinary teams that take a deliberate, organized approach can capitalize on still-growing interest in pet nutraceuticals.
Maggie, a lively, loveable 8-year-old English springer spaniel was limping again. Her owner was concerned and took her to the veterinarian. The diagnosis was a torn anterior cruciate ligament, and the veterinarian recommended surgery to repair it. Maggie’s owners considered themselves fortunate to have a veterinarian who had coached at the local high school. He […]
Human biotech leaders would welcome a closer relationship with animal health interests.
This past spring, a group gathered in snowy Dedham, Massachusetts, just outside of Boston. The theme of the Human Biotech and Animal Health Business Partnering Summit was the need to explore collaboration between human and animal health. Organized by Kiasco Research, the meeting also highlighted how the veterinary community can benefit. Here’s how: 1. Lessen […]
Chew on this
How chewables and other compliance-friendly products are driving traffic to veterinary practices.
Stanley Truffini, DVM, of Georgetown Veterinary Hospital in Connecticut, has seen almost four decades’ worth of product introductions designed to combat an age-old pet conundrum: fleas and ticks. First were the flea collars. “You can sometimes forget about the fleas, but they always come back,” Dr. Truffini said. “I’ve seen this happen frequently. Over the […]
Make your move
An array of factors goes into choosing the right location for a veterinary clinic. For starters, hire a qualified real estate agent, and then proceed.
Many clients who come to me are looking for a place to build a hospital. They might want to open their first practice, or perhaps their current clinic cannot be expanded. Unless they are experienced in the local real estate market, and very few are, my first piece of advice is that they retain an […]
Cash or credit?
Borrowing money for an equipment purchase requires doing a bit of research to find the right lending partner.
Any successful veterinary practice needs the right equipment in place, whether that means outfitting a start-up operation, adding a surgical suite or simply replacing a tired X-ray machine with a state-of-the-art model. Researching all the particulars can become a lengthy process as team members make sure they select the right piece of equipment for the […]
The real deal
With practice sales and corporate offers, the devil is in the details.
Owning an attractive veterinary practice that will command a high sales price carries certain bragging rights. While no one would argue that the sales price isn’t important, it is only one factor in a complex deal. Here are some important considerations to ensure your ultimate satisfaction with a sale to a corporate consolidator. 1. Selling […]
Give it your best shot
Compete with low-cost vaccination clinics by doing what they do or by building a better client relationship.
After graduating from veterinary school and entering a small animal practice as an associate, I recognized a change. One of the more common marketing approaches was to offer a free exam with paid vaccinations. The focus of my four years in veterinary school, the full physical exam, had been demeaned to a free service so […]
Henry Schein to spin off vet division
A tax-free merger with Vets First Choice will create a company called Vets First Corp.
In what Stanley M. Bergman, chairman and CEO of Henry Schein Inc., called “a prime opportunity to better serve veterinarians and to improve their business,” the global distributor in April announced plans to merge its animal health business with Vets First Choice to form an independent public company. The new company, Vets First Corp., would […]