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August/September 2018

Merchandising

A day in the shoes of a pharma rep

Start a conversation the next time a rep visits and learn about the client demand outside your hospital.

Personal/Professional Development

Let’s get personal

Through a white coat off/on approach to personal and professional development, we are committed to coaching, mentoring and sponsoring the next generation of veterinary profession leaders.

Veterinary Industry

The West does best in the second quarter

Mid-Atlantic and Great Lakes veterinary practices had their ups and downs.

Pet Insurance

Pet health insurance offers peace of mind

The article “Place a Premium on Pet Insurance” [June/July 2018] advising veterinarians on the importance of proactively promoting pet health insurance and the subsequent benefits to patients, clients and practice was clearly well-intended.

Government/Regulations

Uh-oh, it’s OSHA

Regular and structured safety training is an OSHA requirement. Employees must be trained upon hiring, when OSHA standards change, and annually.

Legal Issues

Separation anxiety

In some states, enforceability of a noncompete depends on whether the employer or the employee terminated employment.

Client Communication

Connect With Clients of All Ages

Don’t assume a millennial won’t want to talk to you by phone or in person and will favor online options.

Hospital Construction/Design

Made to order

A practice owner had a tough decision to make about her growing but cramped hospital: tear up the inside, knock down some walls or move.

Client Communication

How to communicate value

Veterinary hospitals can communicate value by using technologies that help pet owners stay connected to the practice, receive customized service and save time.

Patient Care

Plant a seed

Recommending cannabis for a pet, and even talking about it with clients, is tricky. When the subject is handled properly, veterinary cannabis can add to a practice’s bottom line.

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