Stacee Santi, DVM


A 5-step approach to telemedicine

E-consultations might be just what your practice needs — or maybe not. First, you have to assess the situation.

Is telemedicine the right solution for you? Well, that depends on the problem you are trying to solve. With COVID-19 putting the brakes on the traditional client experience, veterinarians are pushing the limits on innovation through new options like exams with a curbside wait and local home delivery for same-day product needs. Many are scrambling […]


Your loyal followers

Loyalty programs encourage your best clients to come back for more. When incentives are done right, service discounts go away and patient care improves.

How many times while making an online purchase were you alerted that if you spent, say, just $10 more, you would qualify for free shipping? So, you did the logical thing and bought something for $50 that you didn’t really need, and you felt great about it! Or how often did you pass up a […]

Start charging for your phone time

Give fee-based consultations a try and see how your clients respond.

Have you ever calculated how much time you spend on the phone with clients? Time spent checking on your patients, following up on lab work results and giving status updates on hospitalized patients. But there is a whole other side to callbacks that will make any veterinarian sigh, or maybe cry, at the end of […]

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