The Whole Picture
Veterinarians using integrative treatments are helping their patients live longer, healthier lives
When Casara Andre, DVM, CVMA, needed to rearrange her home so she could incorporate a recording studio, her cat Cali became so nervous that she stopped eating and experienced an acute renal episode. Cali recovered, but Dr. Andre wanted to help her better handle potentially stressful situations in the future. As the founder and director […]
6 Ways to Compete With Online Pharmacies
Do you think clients always choose the least expensive option for pet medications? Think again. Convenience and service win in the race to fill prescriptions.
Soon after Jamee DeSimone went to work nearly 10 years ago as a client service representative at Shaffer Animal Hospital, she recommended using social media rather than word of mouth to inform pet owners about the clinic’s offerings. Eventually, she pushed the four-doctor practice in Oviedo, Florida, to leverage technology to engage clients and make […]
9 Tips to Sink Your Teeth Into
How you communicate with clients and what you do behind the scenes can help grow your practice’s dental revenue.
Paul Camilo didn’t plan on working in the veterinary industry for long when he became a kennel assistant at Hometown Animal Hospital and All Pets Dental. But within two weeks of starting his Weston, Florida, job, he saw a Rottweiler get a set of braces, and that made him do a double take. Working under […]
The Cat’s Meow
Expand your feline patient base by altering how you accommodate patients and communicate with their owners. CFP certification is a plus.
When I was 13, I found a litter of abandoned kittens in my 93-year-old neighbor’s backyard. All the kittens were dead except for one. I persuaded my parents to let me rescue the survivor and, being a teenage girl, I named her Melissa. Weird name for a cat, I know. Melissa lived for 18 years. […]
There’s an app for that
Communicating with clients and seeing patients remotely has never been easier.
It was 2015 and a woman driving a Toyota Corolla pulled into the parking lot of Monticello Animal Hospital in Shawnee, Kansas. Practice owner Crista Wallis, DVM, watched as the woman got out of the driver’s seat, pulled three wooden planks out of the trunk, opened the rear passenger door, erected a ramp to the […]
A view from the curb
How do clients and team members really feel about drive-up appointments? Pet owners miss the face-to-face contact, while the veterinary staff reports some pros and cons.
I admit it: I got a pandemic dog. After my soul dog, Jack, passed away in February, I knew I’d eventually want another dog. I started looking at various animal rescues but couldn’t find “the one.” That changed over Memorial Day weekend. The Thursday before, I was attending a virtual happy hour with colleagues when […]
Your digital messaging needs to stand out from the crowd if you hope to reach distracted clients. Great subject lines matter.
“Stay home, save up to 50%!” was the subject line of an email I received from one of my favorite retailers. It completely turned me off. Thanks to COVID-19, my business was down about 30%, I was terrified to look at my retirement account, and I wouldn’t have had anywhere to go in my new […]
Chewable medications appeal to pets, won’t frustrate clients and will boost your veterinary business.
When Dixie, a black Labrador retriever, had a skin lesion that wasn’t improving, her veterinarian put her on antibiotics. After the first round didn’t work, a second round of antibiotics was started, but Dixie’s veterinarian still couldn’t figure out why the “little rash” wasn’t responding. “I went to go clean out our guest bathroom one […]
How the big dogs recruit
Corporate-owned hospitals know what is needed to attract top talent. Private practices looking for veterinarians can compete with the giants, too.
It’s a dog-eat-dog world out there. With too many available jobs in veterinary medicine and too few qualified applicants to fill those jobs, corporate groups are pulling out all the stops to attract top talent. How has the current job market changed the way corporations are recruiting, and can private-practice owners compete? What Candidates Want […]
The scourge of discrimination
Ugly acts of bigotry and intolerance are perpetrated by colleagues and clients. Learn what your practice can do to become more diverse and inclusive.
It was a typical day at the corporate veterinary hospital where Dr. Donna Smith had been employed for nearly a year. After seeing patients, Dr. Smith walked into a central treatment area and saw a noose fashioned from white nylon rope hanging from an overhead examination light. Dr. Smith, who is African American, asked the […]