Reach out and touch someone
Focused marketing efforts can cure the ups and downs of seasonality.
Not too long ago, small animal veterinary medicine had a predictable seasonality. From a revenue and transactional standpoint, it looked like a bell-shaped curve — the peak usually in midsummer, the valley in winter and the curve heading up in spring and down in fall. That is no longer the case. Today, the curve looks […]
A dying breed?
Independent veterinarians can thrive in the face of growing corporate competition if they focus on people, processes and profits.
Some independent small animal veterinarians were stricken with panic in January when Banfield owner Mars Inc. announced that it would purchase hospital giant VCA Inc. What changed in the veterinary world between Jan. 9, when the $7.7 billion transaction was unveiled, and the day before? Nothing really, except Mars now owns more than 2,000 hospitals […]