Marilyn Iturri


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A dark secret

How one veterinarian became a diverter of pet medications, and why he might do it again.

Product diverters are often regarded as traitors in the veterinary community. Practitioners who sell veterinary-channel flea treatments, painkillers and other brand-name products to pet stores and online pharmacies are seen as helping the competition. But one longtime California veterinarian isn’t the least bit apologetic about his foray into the gray market. He spoke with Today’s […]

Charging a lower markup for the care of chronic disease can help business

When clients say ‘yes’ to a treatment plan, your practice and patients benefit.

Growing a veterinary practice can be daunting. Many pet owners haven’t seen improvement in their disposable income in awhile, new-client visits have declined and internet pharmacies pose increased competition. Meanwhile, your current clients are valuable assets. But when you present to them a plan to diagnose and treat their pet’s chronic condition, they go into […]

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