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Kristi Fender

Kristi Fender, former editor of dvm360 magazine, has spent 20 years covering animal health and veterinary medicine. She holds a master’s degree in journalism from the University of Kansas and lives in Shawnee, Kansas.

Kristi Fender, former editor of dvm360 magazine, has spent 20 years covering animal health and veterinary medicine. She holds a master’s degree in journalism from the University of Kansas and lives in Shawnee, Kansas.

Tech It Out

Five veterinary practice challenges solved by emerging innovations

Not too long ago, when we envisioned how artificial intelligence (AI) and the Internet of Things (IoT) would affect veterinary practices, our mental picture may have ranged from something out of The Jetsons to a dystopian sci-fi flick. Well, that day is here, and what it actually looks like is animal hospitals serving their clients, […]

Retail Value

Maximizing clinic essentials for client satisfaction, patient health and practice success

It’s safe to say that no veterinarian went to veterinary school because they dreamed about selling products someday. Rather, these future practitioners longed to stop the bleeding, mend the broken leg, ease the pain and protect the human-animal bond. However, pharmacy and retail sales are an important part of veterinary practice, even today in the […]

The Text Factor

With (most) veterinary clients, it’s all about the SMS

Ask any interested veterinarian about client communication technology trends these days and you’ll inevitably find yourself talking about text messaging. It doesn’t matter if you start out discussing practice management software, smartphone apps or VoIP phone systems — it seems that, increasingly, all communication roads lead to texting. That’s what pet owners want, so that’s […]

pet health

Seize the Opportunity

The veterinary industry might be at a tipping point when rising interest in pet insurance meets increased awareness of the need for pet health care.

What Nissan Mosapor, RVT, hates more than just about anything is facing a pet owner at the front desk who has to choose between paying rent and providing for a beloved pet’s serious health care needs. “When you have someone in that situation, it’s heartbreaking for the whole staff,” said Mosapor, the founder and co-owner […]

injectable

Forget-Me-Nots

Prescribing long-acting injectable drugs drives compliance and return visits and gives the pet exactly what it needs.

Advances in veterinary medicine and pharmacology are giving practitioners access to more options than ever in the treatment of companion animals. A newer technology that’s changing the product landscape is the long-acting injectable. Drugs like ProHeart, Cytopoint, Adequan and others offer several advantages over oral take-home medications. Chief among the advantages? Client compliance. “To me, […]

telemedicine

See for Yourself

Telemedicine can enhance what practitioners do in otitis cases and cement client loyalty like nothing else.

Conventional wisdom says veterinary dermatology is more telemedicine-friendly than, say, internal medicine because the patient’s problem is on the outside rather than the inside. This means lesions, redness, pustules and the like can be visualized in photos, videos or a live camera feed and shared with a practitioner. However, with otitis, the problems can reach […]

Animal health products trending up in 2020

Here are some of the top trends in animal health products, according to David Lummis, senior pet market analyst for Packaged Facts.

Here are some of the top trends in animal health products, according to David Lummis, senior pet market analyst for Packaged Facts, a leader in food, beverage, and consumer packaged goods market research. CBD In the past year or so, the market for cannabidiol (CBD) supplements for pets has grown from $30 million to more […]

veterinary clinic retail growth

How to grow your veterinary clinic’s retail business

Pet owners ask their veterinarians for advice on products — from pharmaceuticals to pet food — so don’t miss the opportunity to add to your bottom line with a growing retail business.

The keys to growing your veterinary clinic’s retail business — all while offering valuable, trusted products for your clients.

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