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Kristi Fender

Kristi Fender, former editor of dvm360 magazine, has spent 20 years covering animal health and veterinary medicine. She holds a master’s degree in journalism from the University of Kansas and lives in Shawnee, Kansas.

Kristi Fender, former editor of dvm360 magazine, has spent 20 years covering animal health and veterinary medicine. She holds a master’s degree in journalism from the University of Kansas and lives in Shawnee, Kansas.

pet health

Seize the Opportunity

The veterinary industry might be at a tipping point when rising interest in pet insurance meets increased awareness of the need for pet health care.

What Nissan Mosapor, RVT, hates more than just about anything is facing a pet owner at the front desk who has to choose between paying rent and providing for a beloved pet’s serious health care needs. “When you have someone in that situation, it’s heartbreaking for the whole staff,” said Mosapor, the founder and co-owner […]

injectable

Forget-Me-Nots

Prescribing long-acting injectable drugs drives compliance and return visits and gives the pet exactly what it needs.

Advances in veterinary medicine and pharmacology are giving practitioners access to more options than ever in the treatment of companion animals. A newer technology that’s changing the product landscape is the long-acting injectable. Drugs like ProHeart, Cytopoint, Adequan and others offer several advantages over oral take-home medications. Chief among the advantages? Client compliance. “To me, […]

telemedicine

See for Yourself

Telemedicine can enhance what practitioners do in otitis cases and cement client loyalty like nothing else.

Conventional wisdom says veterinary dermatology is more telemedicine-friendly than, say, internal medicine because the patient’s problem is on the outside rather than the inside. This means lesions, redness, pustules and the like can be visualized in photos, videos or a live camera feed and shared with a practitioner. However, with otitis, the problems can reach […]

Animal health products trending up in 2020

Here are some of the top trends in animal health products, according to David Lummis, senior pet market analyst for Packaged Facts.

Here are some of the top trends in animal health products, according to David Lummis, senior pet market analyst for Packaged Facts, a leader in food, beverage, and consumer packaged goods market research. CBD In the past year or so, the market for cannabidiol (CBD) supplements for pets has grown from $30 million to more […]

veterinary clinic retail growth

How to grow your veterinary clinic’s retail business

Pet owners ask their veterinarians for advice on products — from pharmaceuticals to pet food — so don’t miss the opportunity to add to your bottom line with a growing retail business.

The keys to growing your veterinary clinic’s retail business — all while offering valuable, trusted products for your clients.

veterinary diagnostic equipment tips

Tips for purchasing in-house veterinary diagnostic equipment

Factors to consider when purchasing new diagnostic equipment for your veterinary clinic.

Diagnostics is one of the fastest-growing profit centers in veterinary hospitals and clinics. These tests represent a huge opportunity for a practice to give pet owners and pets the best care possible. Appropriate diagnostic tools are critical for identifying the presence and cause of disease and for determining an appropriate course of treatment for your […]

Innovations to watch in veterinary medicine

Wearable medical devices, biomarker and genetic testing, 3D printing and virtual care are among the advancements impacting the veterinary industry.

Sixty-seven percent of U.S. households, or about 85 million families, own a pet, according to the 2019-2020 National Pet Owners Survey conducted by the American Pet Products Association (APPA, americanpetproducts.org). With the increasing number of pet owners, the demand for quality veterinary services is also experiencing strong growth. Keeping up to date on the latest […]

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