Veterinary teams that take a deliberate, organized approach can capitalize on still-growing interest in pet nutraceuticals.
Maggie, a lively, loveable 8-year-old English springer spaniel was limping again. Her owner was concerned and took her to the veterinarian. The diagnosis was a torn anterior cruciate ligament, and the veterinarian recommended surgery to repair it. Maggie’s owners considered themselves fortunate to have a veterinarian who had coached at the local high school. He […]
Pet insurance and the new veterinary client
Persuading clients to buy coverage can pay off for the practice. Strategies range from posting in-clinic notices to endorsing one or two providers.
Did you know that over 5,000 companies, including Microsoft, Yahoo, Xerox and Hewlett-Packard, offer pet health insurance as an employee benefit? These companies think it will help them attract talented workers because of the strong emotional bonds people have with their pets. So, who are these talented employees the companies hope to attract? Mostly millennials, […]
How to profit on a hospital pharmacy
Be competitive with prices and communicate to clients why they should buy their pets’ drugs from you.
One of my favorite business books, “Built to Last,” compares companies that have stood the test of time with companies that have gone out of business. Among the discoveries by authors James Collins and Jerry Porras is one that may surprise you. It sums up how companies that last feel about profit: “Profit is like […]