Ernie Ward, DVM, CVFT


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In the internet we trust

Your reputation and credibility are on the line in today's world, so know how to request online reviews and respond to less-than-stellar comments.

I was wet, cold and slouched beside my broken-down car. Desperate for a tow truck, I pulled out my iPhone and Googled. In less than a second, I had three nearby tow services plotted on a map. Each was heralded by a string of stars. The first business boasted a 4.9-star rating from 56 reviews. […]

How pet insurance may save your career

Insured clients, job satisfaction and our ability to provide the best care for pets are all intertwined.

“I can’t do this anymore. This is not how I thought my life would go.” Dr. B stared at the appointment schedule a moment longer before shrugging and walking to the controlled-substances cabinet. Her day would begin with a euthanasia, accented by an early-afternoon end-of-life visit, and finish with a final eternal farewell visit. This […]

3 common communication blunders

Bad body language and a poor choice of words can damage a client relationship.

The veterinarian slumped a little, a sigh revealing her disbelief and signaling her impatience. “Can you explain again how that blood test tells us what’s wrong with Tigger’s pee-pee?” the client asked. The veterinarian didn’t understand what the pet owner couldn’t comprehend. This was so simple. The hashtag #SMH (shaking my head) crossed the doctor’s […]

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