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veterinary marketing

Practice Management

Do It Yourself or Delegate?

Veterinary marketing has come a long way, putting pressure on clinics to handle everything, hire a partner or cut back.
ChatGPT

Innovation/Technology

Your New Intern: ChatGPT

Use artificial intelligence to enhance your practice’s marketing campaigns, but remember to scrutinize the results.
website

Practice Management

Does Your Website Need a Refresh?

Nothing sends a worse message to online visitors than obsolete information, boring photos and broken links.
marketing

Practice Management

How to Fine-Tune Your Marketing

Focus on five principles to prevent your client communication from falling flat.
marketing

Practice Management

Multimodal Marketing

Bring the team together to figure out your “why?” Then, brainstorm content and decide what you can afford in people and time.
online pharmacy

Practice Management

How to Market Your Online Pharmacy

Sending clients to a trusted retail partner can generate more revenue for you and greater pet owner loyalty.

social media

Practice Management

Too Much Screen Time

Social media is best consumed and managed in moderation to achieve a good work-life balance and your practice’s marketing goals.

social media

Practice Management

Draw a Line When Online

Learn to safeguard your practice’s social media channels and encourage positive client interaction.

social media

Client Communication

Define and Refine

Rather than spend time and money connecting with all potential clients on social media, focus on your VIPs and their lookalikes.
social media

Social Media

Failure’s Not an Option

Learn what to do when your social media channels stop meeting your objectives.
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