Caitlin DeWilde, DVM, Author at Today's Veterinary Business

Do It Yourself or Delegate?

Veterinary marketing has come a long way, putting pressure on clinics to handle everything, hire a partner or cut back.

Use artificial intelligence to enhance your practice’s marketing campaigns, but remember to scrutinize the results.

Nothing sends a worse message to online visitors than obsolete information, boring photos and broken links.

Focus on five principles to prevent your client communication from falling flat.

Bring the team together to figure out your “why?” Then, brainstorm content and decide what you can afford in people and time.

Sending clients to a trusted retail partner can generate more revenue for you and greater pet owner loyalty.

Social media is best consumed and managed in moderation to achieve a good work-life balance and your practice’s marketing goals.

Learn to safeguard your practice’s social media channels and encourage positive client interaction.

Rather than spend time and money connecting with all potential clients on social media, focus on your VIPs and their lookalikes.

Learn what to do when your social media channels stop meeting your objectives.

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