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Bashore Halow, LVT, CVPM

Bashore Halow, LVT, CVPM, is a veterinary business adviser and the owner of Halow Consulting. He regularly lectures on the topic of veterinary management. Learn more at www.bashhalow.com.

Bashore Halow, LVT, CVPM, is a veterinary business adviser and the owner of Halow Consulting. He regularly lectures on the topic of veterinary management. Learn more at www.bashhalow.com.

Include price for yourself in the price on the shelf

VHMA Critical Issues Summit explores value-based pricing.

The Veterinary Hospital Managers Association flexed its leadership biceps in August by hosting the Critical Issues Summit, a two-day workshop on value-based pricing. Leading the discussion was Utpal Dholakia, MS, Ph.D., a Rice University marketing professor and the author of “How to Price Effectively.” Dr. Dholakia recommends shifting the focus away from cost when determining […]

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