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Aaron Massecar, MA, Ph.D.

Column:Innovation Station

Dr. Aaron Massecar is assistant director of continuing education at Colorado State University’s Translational Medicine Institute.

Dr. Aaron Massecar is assistant director of continuing education at Colorado State University’s Translational Medicine Institute.

5 top trends of 2017

Innovation Station

Corporate jockeying, telemedicine's evolution and new models of care all moved the veterinary needle.

2017 was a big year for the animal care industry. Now that we’re a couple of months into 2018, let’s take a moment to reflect on some of the changes that took place. 1. Big Companies Made Bigger Moves What happened: VCA was acquired by Mars. Thrive Affordable Vet Care grew the low-cost, high-quality model. […]

Implement telehealth to improve your practice

Innovation Station

Novices can utilize text messaging, website tools and video platforms to begin elevating the level of client interaction and communication.

A year ago, most of my conversations about telehealth began with a puzzled look on the veterinarian’s face and the question, “What is this telehealth everyone talks about?” Today, those conversations begin with, “I’m just getting too many emails/text messages/phone calls and not recouping any money for my time. Is there some app that can […]

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