Aaron Massecar, MA, Ph.D.


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Dr. Aaron Massecar is managing a telehealth project for the North American Veterinary Community’s Veterinary Innovation Council.

Dr. Aaron Massecar is managing a telehealth project for the North American Veterinary Community’s Veterinary Innovation Council.

The changing veterinary landscape

Innovation Station

Digital drivers are moving the industry forward, but not every clinic business model will survive.

The veterinary profession is undergoing a period of unprecedented change. This cliché is usually accompanied by a series of tropes like: Revenues are increasing but new-client numbers are staying flat. Veterinarians are experiencing burnout at an increasing rate. Corporate consolidation is putting more pressure on small practices. New models of low-cost care are putting upward […]

5 top trends of 2017

Innovation Station

Corporate jockeying, telemedicine's evolution and new models of care all moved the veterinary needle.

2017 was a big year for the animal care industry. Now that we’re a couple of months into 2018, let’s take a moment to reflect on some of the changes that took place. 1. Big Companies Made Bigger Moves What happened: VCA was acquired by Mars. Thrive Affordable Vet Care grew the low-cost, high-quality model. […]

Implement telehealth to improve your practice

Innovation Station

Novices can utilize text messaging, website tools and video platforms to begin elevating the level of client interaction and communication.

A year ago, most of my conversations about telehealth began with a puzzled look on the veterinarian’s face and the question, “What is this telehealth everyone talks about?” Today, those conversations begin with, “I’m just getting too many emails/text messages/phone calls and not recouping any money for my time. Is there some app that can […]

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