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Aaron Massecar, MA, Ph.D.

Column: Innovation Station

Dr. Aaron Massecar is managing a telehealth project for the North American Veterinary Community’s Veterinary Innovation Council.

Dr. Aaron Massecar is managing a telehealth project for the North American Veterinary Community’s Veterinary Innovation Council.

trust

Trust your team to be great

Autonomy, a sense of purpose and well-timed feedback can elevate your employees to the next level of performance.

I’ve been lucky recently to have had really good conversations with practice owners and managers about workplace culture. Inevitably, we get around to discussing why people do certain things in the clinic. In particular, why do some team members seem able to take the initiative when others need more structure and guidance before they take […]

telemedicine veterinary

The future of veterinary practice

Innovation Station

Forced to pivot because of COVID-19, the profession learned more lessons about telemedicine. The pandemic exposed clinics and clients to pet-only visits and could lead to the rebranding of relief work.

It’s anything but business as usual in the veterinary profession. Over the past couple of months and likely for the next several months, practices have adapted to a world that looks very different. While each day brought surprises and challenges, there is a sense that practices have implemented protocols, adjusted hours and staffing, and begun […]

continuing education

The business of continuing education

Innovation Station

Now is the time for CE providers and users to demand more from learning experiences and work together to raise the standards.

Creative Disruption columnist Dr. Bob Lester wrote in the last issue about the state of most in-person continuing education. (Read “Always Be Learning” at http://bit.ly/2ZMT7qt.) A lot of CE, he stated, is delivered in dark rooms and 50-minute chunks by a sage on the stage, a format he described as “arguably, the worst adult learning modality.” […]

biomarker

The next frontier

Innovation Station

The move toward biomarker testing is an example of the expansion of preventive, predictive, personalized and participatory animal health care.

Thought leaders in human medicine like Leroy Hood, Ray Kurzweil and Daniel Kraft have been talking about the four P’s of medicine for decades, but only recently have we seen a growing awareness of predictive, preventive, personalized and participatory forms of medicine within veterinary medicine. In particular, at the Veterinary Innovation Summit in April, Jon […]

veterinary technology

The not-too-distant future

Innovation Station

The Veterinary Innovation Summit showed that pet health care is moving from reactive and acute to proactive and preventive. You can thank telehealth, wearables and other technology-driven ideas.

When a person blinks or a dog scratches his ear and the event isn’t recorded, it’s a moment in time likely to pass unnoticed and unaccounted for, one in an endless series of moments that have no beginning and no end. But what happens when that moment is recorded and someone is paying attention? When […]

Veterinary Entrepreneurship Academy

Where ideas take root

Innovation Station

The Veterinary Entrepreneurship Academy is training the next generation of veterinary business leaders.

Inspiration for the Veterinary Entrepreneurship Academy began in the fall of 2010 when Adam Little, then a student at Ontario Veterinary College, had an idea to help veterinary practices connect with their clients through a mobile app. While most of his colleagues were studying physiology, Little was learning about prototyping, pitching and product development. His […]

telehealth

Get on board or get out of the way

Innovation Station

Whether you support it or not, telehealth is here to stay.

An important moment passed us by without much fanfare. At the Connexity conference in September 2018, the American Animal Hospital Association and the American Veterinary Medical Association jointly produced a how-to guide on telehealth. “The Real-Life Rewards of Virtual Care” outlines step-by-step instructions for implementing telehealth tools, what to consider in terms of technology and […]

The future of virtual care

Innovation Station

The changing veterinary-client-patient relationship requirement will open up new opportunities for care.

The American Association of Veterinary State Boards this year released a model telehealth policy for public review and comment. The policy includes a provision allowing for the possibility of establishing a veterinary-client-patient relationship (VCPR) without the necessity of a hands-on examination. Here is the specific language: “A veterinarian using telehealth must take appropriate steps to […]

Common ground

Innovation Station

Human biotech leaders would welcome a closer relationship with animal health interests.

This past spring, a group gathered in snowy Dedham, Massachusetts, just outside of Boston. The theme of the Human Biotech and Animal Health Business Partnering Summit was the need to explore collaboration between human and animal health. Organized by Kiasco Research, the meeting also highlighted how the veterinary community can benefit. Here’s how: 1. Lessen […]

The changing veterinary landscape

Innovation Station

Digital drivers are moving the industry forward, but not every clinic business model will survive.

The veterinary profession is undergoing a period of unprecedented change. This cliché is usually accompanied by a series of tropes like: Revenues are increasing but new-client numbers are staying flat. Veterinarians are experiencing burnout at an increasing rate. Corporate consolidation is putting more pressure on small practices. New models of low-cost care are putting upward […]

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