The future of veterinary practice
Forced to pivot because of COVID-19, the profession learned more lessons about telemedicine. The pandemic exposed clinics and clients to pet-only visits and could lead to the rebranding of relief work.
It’s anything but business as usual in the veterinary profession. Over the past couple of months and likely for the next several months, practices have adapted to a world that looks very different. While each day brought surprises and challenges, there is a sense that practices have implemented protocols, adjusted hours and staffing, and begun […]
The power of early adopters
Harnessing a select group of clients can help you meet the needs of the next generation and not alienate long-time pet owners.
I received two emails less than 24 hours apart from two very different veterinary clients. One raved about how excited she was about the new program her veterinarian had implemented that would give her 5% off the invoice at each visit. She had gotten a new puppy, the costs were adding up and the discount […]
The changing veterinary landscape
Digital drivers are moving the industry forward, but not every clinic business model will survive.
The veterinary profession is undergoing a period of unprecedented change. This cliché is usually accompanied by a series of tropes like: Revenues are increasing but new-client numbers are staying flat. Veterinarians are experiencing burnout at an increasing rate. Corporate consolidation is putting more pressure on small practices. New models of low-cost care are putting upward […]
5 top trends of 2017
Corporate jockeying, telemedicine's evolution and new models of care all moved the veterinary needle.
2017 was a big year for the animal care industry. Now that we’re a couple of months into 2018, let’s take a moment to reflect on some of the changes that took place. 1. Big Companies Made Bigger Moves What happened: VCA was acquired by Mars. Thrive Affordable Vet Care grew the low-cost, high-quality model. […]